Transcript Christopher_Lucas

Results Presented at the
“Be Global - Work Local”
MBITA Santa Cruz Chapter
Luncheon/Seminar
At the
Felton, CA
May 29, 2009
Our Companies:
Insights Into World Markets
Grow Sales in Global Markets
Global Cleantech Community
Online Survey of MBITA Members &
TradePort Associates
From May 18th to May 26th, 2009
Ongoing Survey @
mbita.org & tradeport.org
Objective:
To Find Out How MBITA Members &
TradePort Associates Use Web 2.0 Tools
& Social Networking Technologies for
International Business & Global Trade
Survey Respondent Profile
84% U.S. Residents
81% from California
Equal # of Self-Employed Entrepreneurs
& Company Employees:
46%
Self-Employed/ Entrepreneur
46%
Employed Outside the Home
13%
Work at Home
Retired
Unemployed
7%
7%
Over Half (52%) are C-Level Execs,
Presidents, VP’s or Owners
Owner/
Proprietor
33%
C-Level
Executive,
President, VP
19%
Director,
Manager
17%
Other
15%
Sales, Account
Executive
9%
Consultant,
Contractor
7%
Work in Broad Range of Industries
Education
12%
Consulting,
Contracting
20%
Financial Svcs,
Investing, Acctg,
Banking, Ins.
10%
Food, Agriculture,
Farming, Forestry,
Fishing
7%
Marketing Research
7%
Energy
5%
Other
24%
Professl/Scientific/
Tech Svcs
5%
Gov't/Public Admin.
5%
Industl/Mfg/Opns
5%
Half (51%) Work in Executive Management,
Advertising, Marketing or Sales Depts.
Administrative,
Executive,
Management
30%
Advertising, Creative,
PR, Marketing, Sales
21%
Finance, Accounting,
Legal
8%
Other
27%
Science, Engineering,
Product Development /
R&D
6%
Customer Service &
Manufacturing,
Support
Purchasing,
4%
Production, Operations
4%
Two-Thirds (67%) Work for Small
Businesses (< 100 Employees)
Two-Thirds (63%) Work in Business-to-Business (B2B) Companies
2-99
50%
100-499
12%
500-999
8%
1
17%
1000+
13%
Three-Fourths (76%) are Exporting
Two-Thirds (68%) of Business is Within U.S.
One Third (32%) is Outside U.S.
76%
Exporting
67%
Serving Domestic (U.S.) Markets
Importing
45%
Two-Thirds (67%) Do Business in Asia
Half (54%) Do Business in Europe
79%
North America
67%
Asia
54%
Europe
44%
Pacific
42%
Middle East
40%
South America
Africa
31%
Currently Do Business in Over 160 Countries
The Top 20 Countries:
United States
Canada
Mexico
China
Japan
France
United Kingdom
United Arab
Taiwan
India
Germany
Brazil
Hong Kong
Australia
Thailand
Spain
Italy
Belgium
Russia
86%
49%
47%
35%
33%
33%
30%
30%
30%
30%
30%
30%
28%
28%
26%
26%
26%
26%
23%
What is “Web 2.0”?
Some commonly used Web 2.0 terms:
Web 2.0 – So-called “2nd generation” of Internet applications, developed to facilitate communication,
collaboration and sharing information online.
Blogs (short for Web logs) - online journals or diaries hosted on a Web site, often distributed to other
sites or readers using RSS (see below).
Collective Intelligence Networks - systems that tap the expertise of a group rather than an individual
to make decisions.
Mash-ups - aggregations of content from different online sources to create a new service.
Peer-to-Peer Networking (P2P) - sharing files over the Internet or within a closed network.
Podcasts - audio or video recordings, a multimedia form of blog or other content.
RSS (Really Simple Syndication) online subscriptions distributing news, blogs or podcasts.
Social Networking - people sharing personal or professional information with each other in online
communities.
Social Media - content created using scalable online publishing technologies.
Web Services - software systems that communicate with one another to share information or conduct
transactions.
Wikis (eg: Wikipedia) - systems for collaborative publishing that allow many authors to contribute to an
online document or discussion.
Sources: Wikipedia, Webopedia, and “How businesses are using Web 2.0: A McKinsey Global Survey”.
Currently Use Web 2.0 Tools?
Nearly Half (45%) Use for Business & Personal
21% for Personal Use Only
One-third (34%) Don't Use Web 2.0 at All
Business only
8%
Don't use Web
2.0 Tools at all
34%
Personal &
Business
37%
Personal only
21%
Most are Experienced Web 2.0 Users
Over One Third (36%) Say They’ve Been Using
Web 2.0 Tools & Social Networking Sites
for More than 3 Years
Less than 1
year
14%
More than
3 years
36%
1-2 years
21%
2-3 years
29%
Most are Heavy Web 2.0 Users
More than a Third (36%) Use Web 2.0 Tools
All the Time
All the time
(throughout the
day)
36%
Seldom (once a
week or less)
7%
Frequently
(several times a
day)
21%
Sometimes
(several times a
week)
36%
Everyone is at Least “Somewhat Satisfied”
with the Web 2.0 Tools They Use
Very
Satisfied
29%
Somewhat
Satisfied
71%
Two-Thirds (68%) Say Web 2.0 Tools are
Important for Their Business/Profession
Somewhat
Important
33%
Very Important
35%
Not Very
Important
2%
Don't Know / Not
Sure / No
Opinion
16%
Neither
Important nor
Unimportant
12%
Not At All
Important
2%
Nearly Two-Thirds (62%) Currently Use Web 2.0
Tools for International Business & Global Trade
More than One Third (38%) Do Not
Yes
62%
No
38%
Plan on Using Web 2.0 Tools for
International Business & Global Trade?
Over Half (56%) say Yes / Maybe
Less than Half (44%) say No / Not Sure
Yes
30%
Don’t Know /
Not Sure
20%
Maybe
26%
No
24%
Web 2.0 Tools Currently Use for
International Business & Global Trade
Blogs
Work-from-Home Tools
Social Networking
Chat / Instant Messaging
Webinars / Webcasts
FTP / Document Uploads
Distance Communication Tools
Advanced Search
Customer Relationship Management (CRM)
Online Communities
Forums / Message Boards
Web-Based Video Teleconferencing
Calendars
61%
56%
50%
50%
44%
44%
44%
44%
39%
39%
33%
33%
33%
Web 2.0 Tools Plan on Using for
International Business & Global Trade
29%
Web-Based Video Teleconferencing
Blogs
26%
Webinars / Webcasts
26%
21%
Advanced Search
Social Networking
18%
Chat / Instant Messaging
18%
Calendars
18%
Business Management Systems
16%
Work-from-Home Tools
16%
Forums / Message Boards
16%
Virtual Offices & Information Workspaces
13%
Telecommuting or Telework Centers
13%
Social Media / Social Networking Sites
Currently Use for International Business
& Global Trade
76%
LinkedIn
65%
Wikipedia
59%
YouTube
47%
Alibaba
WebEx
41%
Facebook
41%
Meetup
35%
Google Docs
35%
Plaxo
24%
Social Media / Social Networking Sites
Plan on Using for International Business
& Global Trade
48%
LinkedIn
37%
Facebook
33%
YouTube
30%
Alibaba
22%
Twitter
Wikipedia
19%
Google Docs
19%
WebEx
15%
How Currently Using Web 2.0 Tools for
International Business & Global Trade?
4 Main Applications:
1. Interface with External Customers / Clients
2. Interface with External Suppliers / Partners
3. Collaborate with Internal Employees
4. Interface with General Public / Stakeholders
Currently Using Web 2.0 Tools for
International Business & Global Trade to
1. Interface with External Customers / Clients:
75%
69%
69%
69%
63%
63%
Acquire new customers or clients
Increase Web site visitor traffic
Build brand visibility & brand equity
Advertise and promote business
Generate sales leads / qualified prospects
Conduct international marketing research
Public relations
Develop online community for our company
Customer / client sales, service & support
Assess global market size/demand/potential sales
Viral (word of mouth) marketing
Interact with customers and clients
Evaluate Web site
Collaborate with customers and suppliers
56%
56%
50%
50%
44%
38%
38%
38%
Currently Using Web 2.0 Tools for
International Business & Global Trade to
2. Interface with External Suppliers / Partners:
Give / receive references / referrals
62%
Competitive intelligence
62%
Comm. with vendors, suppliers, partners, associates
62%
Product sourcing & purchasing
54%
Network with knowledge experts
54%
Communicate with trade association members
54%
Collaborate between companies
54%
Collaborate across supply chains/distribn channels
54%
Web-based collaboration services
38%
International trade promotion
38%
Facilitate meetings & conferences
38%
Currently Using Web 2.0 Tools for
International Business & Global Trade to
3. Collaborate with Internal Employees:
79%
Share knowledge & information
71%
Collaborate with employees across company
Take interactive training courses
43%
Socialize with colleagues
43%
Reduce travel time & expenses
43%
36%
Design/develop products and services
Search/find employment
29%
Drive product innovation
29%
Shorten sales, project lifecycles
21%
Corporate team-building
21%
Recruit job applicants internally
7%
Currently Using Web 2.0 Tools for
International Business & Global Trade to
4. Interface with General Public / Stakeholders:
79%
Meet new business and professional colleagues
Stay connected with colleagues, friends, clients
71%
Form professional networking relationships
71%
Use connections to link to other contacts
64%
Keep current on the latest world news and events
64%
Increase global visibility/raise profile
64%
57%
Create personal/corporate blog, post blog entries
50%
Participate in online forums & communities
Self-publish/promote books, white papers, articles
21%
86% Expect to be Using Web 2.0 Tools in
the Future More than They Do Now
More Than I
Do Now
86%
About the
Same as I Do
Now
14%
Most Significant Barriers to Using
Web 2.0 Tools for Business
55%
Lack of knowledge
45%
Lack of time
30%
Lack of resources
Little or no tech support
Lack of accurate metrics
Fear of new or confusing technology
Lack of interest
Resistance to change
14%
9%
7%
7%
5%
Conclusions & Recommendations
Web 2.0 Tools are Already Being Widely Used Around the World to
facilitate Global Trade. Learn to Leverage Web 2.0 Technologies
NOW for Your Own International Business!
Join & Participate in International Social Networks, Global Online
Communities & Forums/Discussion Groups in Your Industry.
Use Webinars & Teleconferencing to Communicate/Collaborate
with Your Customers, Clients & Partners Worldwide.
Use Popular International Sites (Alibaba, Orkut, Xing, etc.) to
make Business Contacts Outside the U.S.
Keep Your Web Site, LinkedIn & Facebook Profiles Updated.
Start an International, Multilingual Blog!
Good Luck! ¡Buena Suerte! Buona Fortuna!
Bonne Chance! Viel Glück! 祝你好運
Any Questions?
For more information, please contact:
Chris Lucas
President,
“Chief Executive Guy” @
www.intoworld.com
www.globalgreenguide.com
[email protected]
+1 (831) 728-3200 PST
Thanks! ¡Gracias! Grazie! Merci! Danke! 謝謝