Transcript WP1-ATT3 Communication Plan

GLOTTODRAMA COMMUNICATION
New sinergies for the communication of GLO TOI project
Dissemination
 According to the project GLO-TOI, the
Workpackage 4 provides for the dissemination of
the project also implementing the action on the
web. This is our commitment and a specific request
of the Commission.
 In this sense GLO-TOI is an important opportunity
to improve and
communication.
strenghthen
Glottodrama
The present situation
Currently we communicate through these web tools
 www.glottodrama.eu
the web site of the project
where you find a brief description of the method, it’s
diffusion in Europe, video clips, photos and a forum.
 www.tutorsinrome.it
our corporate web site with
courses for students and teachers
 Novacultur and Glottodrama pages on Facebook
 The Facebook Turkish page of Glottodrama created
by our partner
Googling Glottodrama
If we type the word Glottodrama on Google we have a
result of 3000 (more or less) pages.
They relate largely to our corporate web site and portals
like IBS which sells our e-book Guide to Glottodrama
method or Vimeo where we upload our videos, our
participation to conferences and our presence on
Grundtvig/ Comenius database.
Our next objectives
 Increase our online presence.
 Reach the audience of other foreign countries, first of all
partners countries, so that students and teachers can be
attracted by the Glottodrama method and community.
 Increase our visibility on institutional websites like
Adam: www.adam-europe.eu, the projects & products
portal for Leonardo da Vinci.
The strategies
 Novacultur will provide a restyling of the logo and an
implementation of the institutional website adding
news, links and other useful material.
 Implementation of our Facebook page with the addition
of video materials, teaching experiences, teaching
materials and information about conferences and events
to share on social network.
 Implementation of
Glottodrama
MINI-SITES by
partners. Not a simple page on your institutional
websites
but
a real
dominion.
E.G.
“www.glottodrama.es”
 Creation of the website Eatall
What is a mini-site?

Mnisites have become a common word in the field of Internet
Marketing. A mini- site is generally a site which is composed of a few
pages and is made especially for advertising a product that usually is
related to a particular sector or target. In our case language students
and teachers.

A mini-site has a very simple structure (not sub pages) and provides
basic information on a product or a project. In our case Glottodrama.
Not all mini -sites are used for commercial purposes. Instead, some of
them have editorial or educational scopes.

We can use mini sites for many things. Some people can set them as
their main pages with all important data (about, contact, references...),
other people use them only to support their web projects. Mini- sites
are very popular because they are easy to use. Moreover they are
mostly based on modular site building tools and are also free.
The benefits
of a minisite
 Simplicity
 Visibility
 Low cost
 Search engine friendly
 Web traffic makers (they generate traffic not
only on institutional sites but also towards
other minisites increasing the global ranking).
The language of minisites
Minisites usually use a language similar to
«advertising communication» . They should
have an emotional impact.
This doesn’t mean that we are not serious
but we can feel free to use a claim, a video
clip, an image or a graphic animation with a
good visual impact.
Content & design
Very simple…it’s not necessary to be a
copywriter! But we suggest you should try to
be creative when choosing colours, fonts and
words.
Glottodrama is a creative project and
tehrefore...
being creative is not forbidden but
recommended
 Remember that people can find all the
information on www.glottodrama.eu .
 Nevertheless a short description of the
project and method is recommended
 Provide your contacts and link to your
website to the Glottodrama minisite.
 Dont’ forget the logos and the disclaimer!
Examples
http://rembrandt.louvre.fr/en/
 http://www.plusminisites.com/portfolio/p32/index.html
 http://www.plusminisites.com/portfolio/p28/index.html
Increase the Glottodrama
visibility
glottod
rama.fr
glottod
rama.es
glottod
rama.pt
glottto
drama.
eu
glotto
drama.
tr
glottod
rama.ro
glottod
rama.b
g
Glottod
rama.gr
 THANK YOU FOR YOUR ATTENTION!
Please don’t hesitate to contact me
Carolina Drago
mail: [email protected]