Optimizing Your CIT Program with Media

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Transcript Optimizing Your CIT Program with Media

Optimizing Your CIT
Program with Media
By
Frank Webb, M. Ed.
Senior Police Officer
Houston Police Department
Mental Health Unit
Newsletters
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Recognize exemplary
performance
Provide educational
material
Clarify
policies/procedures
Build camaraderie
Brochures
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Market training
Publicize
programs
Notify agencies of
seminars
Facebook/Websites
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Communicate with
other agencies across
the nation and world
Receive
feedback/comments
from community
Desktop Publishing Software PCs
• Adobe inDesign CS4
(Est. $700)
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Serif PagePlus
Publisher Professional
(Est. $90)
Print Shop 23 Deluxe
(Est. $35)
Microsoft Publisher
2007(Est. $150)
Desktop Publishing Software PCs
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Broderbund
PrintMaster Platinum
18 (Est. $30)
Print Artist Gold (Est.
$30)
Print Artist
Platinum(Est. $40)
Desktop Publishing Software Mac
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iWork ’09
Printfolio
The Print Shop
Swift Publisher
Print Master
Print Explosion Deluxe
Web Design Software - PC
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Microsoft Expression
Web 2
Site Spinner V2 Web
Design Software
Adobe Dreamweaver
CS3
Adobe Creative Suite
3.3 Design Premium
Upgrade
Web Design Software - PC
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Intuit Website Creator
Web Easy
Professional
Web Studio
Yola Silver
WebPlus
Ezypage
Wordpress
Web Design Software - Mac
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RapidWeaver 5
Sandvox
Adobe Dreamweaver
CS5.5
Publishing Guidelines
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Not too much white
space
No more than three or
four typefaces (fonts)
Font size 18-24 for
headlines
Font size 14-16 for
subheads
Publishing Guidelines
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Font size 10-12 for
body text
Avoid using all capitals
Avoid excessive use of
underlines, italics, and
boldface text
Use the same color
scheme
Publishing Guidelines
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Do not have people
looking off the page
Proofread for spelling,
grammar and design
Cite source and give
credit if re-printing
Copyright
(title 17, U.S. Code)
Reprinting articles
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The only way you can
legally reprint a
copyrighted article is
to get the permission
(preferably in writing)
from the publication
the article first
appeared.
In some cases you
may need to get
permission from the
article’s author
Copyright
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Using information from other sources
You can legally write
about the ideas and
facts contained in
copyrighted articles.
You do not need
permission from the
original source or
author.
Ideas, procedures,
methods, concepts,
principles are not
protected by copyright.
Copyright
Copyrighting your work
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You do not need the
copyright symbol to
copyright your material.
Once an article has been
written, a picture drawn,
music written, etc. the
material is protected.
No publication or
registration or other
action in the Copyright
Office is required to
secure copyright.
Copyright
Non-Profits
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Governments, nonprofits, not-for-profits
are not exempt from
copyright laws.
Small excerpts may be
used as long as you
credit the author and
original publisher.
Copyright
Length of Time of Protection
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A work that was
created on or after
January 1, 1978, is
automatically
protected from the
moment of its creation
and is ordinarily given
a term enduring for the
author’s life plus an
additional 70 years
after the author’s
death.
The End