Transcript New Tools for IU Marketing and

New tools for IU Marketing and
Communications professionals
November 28, 2011
Greg Polit [ [email protected] ]
Dir., Informational and Emerging Technologies
IU Communications
New Tools introduced in 2011
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Blogging platform ( WordPress )
Digital Signage ( Four Winds Interactive )
CRM/E-Distribution ( Talisma & WhatCounts )
Digital Asset Management ( NetXposure )
Tablet Publications ( IU Libris via
Adobe Digital Publishing Suite )
• Note worthy updates:
– New IU Mobile
– Onestart calendar update
IU Communications & Marketing Conference
November 28, 2011
IU Blogging platform
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Use most popular open source blogging software ( WordPress )
Install on central web server, use a campus domain
Post using IU credentials ( CAS authentication )
Campus templates
Predefined security plugins, UITS scans, and security updates
Blog directory
One click install ( coming soon )
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November 28, 2011
IUPUI Blog Template
IU Communications & Marketing Conference
November 28, 2011
Digital Signage Overview
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Pilot project started in December 2010
As of May 2011 we are in production
Over 200 live signs on 6 campuses
AxisTV, Scala and other systems need to
migrate to Four Winds by January, 2012
IU Communications & Marketing Conference
November 28, 2011
Four Winds Interactive Features
• Content scheduler
• Live Data ( RSS, XML, Databases, Web & Digital
Asset Management Systems )
• Multimedia
• Web View
• Live Video
• Weather
• Interaction ( Touch Screen )
• Security based in ADS Users/Groups
IU Communications & Marketing Conference
November 28, 2011
Costs
• Annual
– $125 annual player fee.
– Hardware renewal
• One time costs
– Installation ($1,300+)
– Hardware ($2,062 - $9,350, with an
average price of $4,178)
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November 28, 2011
IU Southeast Video Bulletin Board – Showing ‘Events’
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November 28, 2011
MEDTV
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November 28, 2011
IU Digital Sign - Emergency Alert
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November 28, 2011
IU Digital Sign – Emergency Ticker
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November 28, 2011
Lifetime engagement service center
Indiana University is establishing a base funded Lifetime
Engagement Service Center to add academic and administrative
units with communication. Service center will be housed at IU
Communications and will:
• Receive distribution requests containing with the message,
target group, and timeline
• Will compile lists and distribute one time communications
• Service Center will work with units on providing a platform for
ongoing communications
• Provide analytics
• Coordinate Communications calendar and global opt-outs
IU Communications & Marketing Conference
November 28, 2011
Talisma CRM
• Track individual’s interaction with IU from “cradle to
endowment”
• Conduct personalized communications
• Distribute via dynamic filters
• Program complex recurring interactions
• Current phase focused on enrollment offices.
• Staff & alumni rollout in 2012
• University funded – no cost to individual units
IU Communications & Marketing Conference
November 28, 2011
What Counts e-distribution platform
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Easy to use web interface
Easily upload lists from CSV, or excel file
Subscribe/unsubscribe via a web form
Opt outs at department, school and university level
Hierarchical account structure to enable departmental lists/users
and integration at the school level ( realms and sub realms )
• Open rate and click through analytics, and tie in with web analytics
• Annual unit cost between $300 for 100,000 e-mails to
$3,000 for unlimited e-mails
IU Communications & Marketing Conference
November 28, 2011
WhatCounts e-distribution platform
IU Communications & Marketing Conference
November 28, 2011
IU’s Digital Asset Management System
• Who is it for?
– Production system open to all IU staff
– Public interface open to IU alumni, media, general
public. Will includes an e-commerce component
– Benefits
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Efficiencies in storage
Asset sharing/retrieval
Reduces the need to contract for new assets
Reduces workflow costs on common tasks
Can be used to expose galleries & podcasts
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January 2011
Use case – Kelley School of Business
• Manage over 100,000 digital images in the DAM
• Import approximately 400 new images per month
• Each image has searchable metadata added on import including
creator, keyword, file type, file size, date, and description.
• Archive.mov files with metadata. Students/faculty can play within DAM
• Internal Archiving and Asset Sharing
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January 2011
Append metadata to hundreds of assets
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November 28, 2011
Repurpose function
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January 2011
Share a saved cart, search or category as a
download link or feed
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November 28, 2011
Manage videos
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November 28, 2011
New Public Portal
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November 28, 2011
New Public Portal
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November 28, 2011
The Tablet Revolution
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November 28, 2011
Adobe Digital Publishing Suite
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Tablet publications created in InDesign 5.5
Retains features of desktop publishing,
interactivity:
• Audio/Video
• Slideshows
• Interactive panoramic photos
• Interactive 3D models
• Scrollable content, links, web view
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adds
November 28, 2011
Digital Publishing Suite @ IU
• First DPS publications created in 2010
• IU Libris launched May 2011 ( IU is the first Higher Ed
institution to make DPS publications available in the apple
store )
• IU/Adobe Higher Education pilot Aug – Nov 2011
• IU/Adobe include DPS enterprise version in its enterprise
licensing agreement
• Available for download on iuware.iu.edu
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November 28, 2011
IU’s DPS Enterprise License
• IU’s Digital Publishing Suite Enterprise license includes 250K
downloads per year included for 3 years
• Additional downloads will have 30% off of 250K or 500K packs
( +/- $0.10 per download )
• This is >$300,000 value over the 3 years
• We don’t expect to reach the 250K download limit in the first
two years
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November 28, 2011
What is next for IU Libris
• Support for Android and
other tablet devices
• Analytics
• Updated look and
functionality
– Custom store front
– Folder structure for each
campus, school,
department & publication
– Support for additional file
types ( .epub, pdf )
IU Communications & Marketing Conference
November 28, 2011
Demo – IUPUI Alumni Magazine
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November 28, 2011
The Mobile Revolution
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November 28, 2011
m.iu.edu services including conference app
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November 28, 2011
New onestart calendar view
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November 28, 2011
Questions
• Digital Signage [ [email protected] ]
• Digital Asset Management [ [email protected] ]
• Digital Publishing Suite and IU Libris [ [email protected] ]
Greg Polit [ [email protected] ]
Director, Informational and Emerging Technologies
Erika Knudson [ [email protected] ]
Director, Client Relations & Account Services
communications.iu.edu
IU Communications & Marketing Conference
November 28, 2011