Transcript iPad Publications at IU

New Tools 1: iPad Publications at IU
IU Communications & Marketing Conference
Greg Polit
IU Public Affairs & Government Relations
Scott Taylor
Publications and Graphics
January 19, 2011
What is a tablet PC?
• A tablet is a portable computer equipped
with a touchscreen as a primary input
device.
Tablets
may
use
virtual
keyboards and handwriting recognition for
text input through the touchscreen.
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January 2011
In 2010 Apple introduces the iPad tablet
• iPad captures a 95% share of the tablet
market, with 14 mln units sold in 2010
• Tablet market expected to triple in 2011
• Tablet sales will eclipse laptop sales by
2015
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January 2011
Tablet market expected to grow
Worldwide tablet sales
208,000,000
250,000,000
200,000,000
154,150,000
150,000,000
103,425,000
100,000,000
50,000,000
54,800,000
19,500,000
0
Source: Gartner
2010
2011
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2012
2013
2014
January 2011
What are tablets used for?
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•
•
•
•
•
•
Web
E-mail
Photos
Video
Notes
E-books
Digital Magazines
IU Marketing and Communications Conference
January 2011
Adobe Digital Publishing Suite
•
•
•
•
Currently in Beta
Tablet publications created in InDesign, interactivity
added using Interactive Overlay Creator
Retains features of desktop publishing, adds
interactivity:
• Audio/Video
• Slideshows
• Interactive panoramic photos
• Interactive 3D models
• Scrollable content, links, web view
Case studies include Wired Magazine & Martha
Steward living
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January 2011
Digital Publishing Suite at IU
• Learn more about Digital Publishing Suite
directly from Adobe on January 28th
• Digital Publishing Suite not currently
included in the IU Adobe enterprise license.
Price negotiations in progress
• IU publications iPad app expected to be
developed later this year.
IU Marketing and Communications Conference
January 2011
IU tablet publications demo
• Teaching & Learning Magazine
• Research and Creative Activity
• Principles of Excellence
IU Marketing and Communications Conference
January 2011