Transcript Web Space Community

WEB SPACE
Considerations Before, During & After Designing a Web Site
Paula Robinson Deare, President\CEO
EWORKSTYLE INSTITUTE
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
Web Space Overview
Seminar Contents
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Web Savvy: How the Web Was Won - Statistics
How The Web is Used
Global Network Chart
At Eworkstyle We Practice Webology
Web Space: Strategy
Web Space: Consumers’ – Organizational Chart Exercise A
Web Space Community: Exercise - Organizational Chart Exercise B
Web Space Image Strategy: Web Frame Chart Exercise C
Web Space: Your Priorities – Exercise D
Web Space: Online Distribution – Exercise E
Next Steps: Follow Up Activity
For More Information
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
Web Savvy
How the Web Has Won: US Population in 1995 15% - 2008 78%
2010: Is used by a consistent population the size of a small country; from 233
countries & world regions totaling close to 2 billion world-wide users.
Consumer use in 1995
Consumer use in 2008
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8.5 million users globally
108 million 50+ users
Grew by 7 million pages daily
32% annual growth rate
’00 web spending $199 mil
’00 non-web spending $632 bil
’00 low income users @ 10%
450 million users globally
70% of people 50 + 65 use
250 million daily (active) users
80% of US adults are online
28 mil holiday spending
Predicted $144 bil in purchasing by 2010
Low income users @ 53%
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
How The Web is Used
Save money, time, paper, travel . . . . .
– Email, e-greetings, research, instant messages, travel and
bookings, chat, phone calls, blogs, meetings, music, TV, radio,
games, films, directions, weather, product overview, ratings,
reviews, news, sales and purchasing, medical issues, fun,
banking and bill payment, tours, jobs, education and training,
shared pictures and documents, stocks and trading,
dictionary\thesaurus, networking, collaboration, live viewing
e.g. nesting animals, invitations, calendar coordination,
political\social campaigns, surveys, and more!
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© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
At Eworkstyle Institute
Normal Rate for This Presentation: $125 phr
• However we can afford to do it for far less because our company is online,
thereby reducing our overhead and inventory costs considerably enough
to hand the savings on to you.
• Our Skills Are Public Relations & Community Investment Communications
• Online We Can Teach Via Custom Designed Executive Information Center
• Online We Can Offer Print, Radio & TV Showcase For Small Businesses
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
WEB SPACE STRATEGY
Getting to Know What You Want Your Website to Do
WHETHER OLD OR NEW, MOST PEOPLE KNOW TO:
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Showcase Organization
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Provide Inventory Catalogue
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Provide Ordering Access
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Provide Automated Delivery
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Request Info for Future Transactions
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Provide Contact & Operation Hours Info
VII. Add News\Newsletter\Annual Reports
VIII. Provide A Calendar & Events
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
Web Space: Distribution & Hi Touch
Digitizing Products & Services: Exercise A1
• 1. What main, needs will be needed in the internet?
• 2. Will changing demands require you to develop new capabilities?
Product Enhancements
- Sales
- How to Use
- Specials of the Week
- Training
- Calendar for the Year
Service Palate
- Job Apps\Policy Guide
- Reservations
- Map with Contact Info
- Support\Help Desk
- Primary News\Developments
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
Web Space: Consumers
Draw a Web Organization Chart: Exercise A2
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Draw a web community chart that will improve the quality and accuracy
of information shared among present\new customers\clients: illustrate
it by hand using squares, rectangles, circles, arrows, lines and drawings;
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Think of your website as a store front in a new community.
A. Try to think about communications as 100% manipulatable
B. What paper would be much less repetitive electronically?
C. How do your constituents\clients get most of their information?
D. How\when do your constituents\clients get information about you?
E. What could be accessed by customers\clients on their own?
F. What links can be provided: learning, services, participation, etc?
G. What do you need to know about your constituents?
H. What would you like your constituents to give in return?
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
Web Space Community: Exercise B
Draw Your Biz Community in an Organizational Chart
WHAT DO THEY NEED?
Suppliers
ENABLING USE OF SITE
Who can purchase from
you now? Who would you
like to target\sell to in
the future?
Neighbors
Consumers
Referrals
New Consumers
Vacationers
Students
Weekly Ad Sheets,
Purchase & Return
Policies, Calendar of
Events, etc.
You
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
Web Image Strategy: Exercise C
Website Content – What Will People Come To You For?
Title: COMPANY NAME
Subtitle - 1 Line: Slogan, Mission, Service, Products, etc.
Contents
Category
List
♥
About You
Mission
History
Quality
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♚ ♕
Home Pg Products
To click &
return to
throughout
website
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Services Contact
List to
showcase
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
List to
showcase
Web Space: Your Priorities - Exercise D
What Do YOU Want the Website to Do?
1. What current work\business would be easier on the web?
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How do computers play a role in your current profession\sector?
When and how often do you\constituents use the internet?
What role does the internet play in your current work?
What information shared could be easier on-line?
How do you share information between profession & constituents?
What kind of feedback do you need?
What kinds of collaboration to you do\need?
What kinds of fundraising\awareness activities need to happen?
What webmaster e-mail and contact information should be given?
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
Next Steps: Follow-up Activity
Redesign Your Various Website Aspects
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When is the Launching of the new\updated site strategic?
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Redesign your pages over the next 10 days including:
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Main page cover: server and web address acquisition needed
Mission statement; privacy policy
Contact Info: phone, fax, addresses, map, etc.
Product Listing and page design ideas
Service Listing, e.g. publications, training, news, etc.
**Templates can be accessed online at Eworkstyle Institute
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com
For More Information
visit us online at www.eworkstyle.com
© Eworkstyle Institute, Inc. Est. 1995, All Rights Reserved www.eworkstyle.com