Transcript Slide 1
History of the Internet Susan Mowery Internet: A worldwide system of linked computer networks 3D Map of the World Wide Web This illustrates in 3-D the actual domains and connections of the world wide web. Colors have been added to represent .edu, .gov, .com, etc. domains. I've always seen the web as bubbles some large, some small - and vectors - thick or thin. This is the best graphic device I've seen to show that connectivity. George Laughead Jr. | ww.vlib.us Internet Timeline 1950’s 1960’s 1970’s 1957 Sputnik launched 1958 U.S. forms Advanced Research Projects Agency (ARPA) in the Department of Defense (DoD) Early 60’s Theories and designs for “communications networks” developed 1969 ARPAnet commissioned by DoD to protect flow of military information 1971 Ray Tomlinson invents e-mail program 1972 Tomlinson chooses @ symbol to tell which user was at which computer 1973 First international connections to ARPAnet 1979 “Emotions” in e-mail began, :-) and :-( 1980’s 1990’s 2000‘s 1983 Military only network, MILnet, started due to increased public access to the network 1984 Domain Name System introduced 1988 CERT, Computer Emergency Response Team is formed in response to major internet worm 1990 ARPAnet no longer exists Early 90’s Businesses and media start to notice the internet 1993 First version of HTML is published 1995 Internet access now available through online dial-up systems (Compuserve, AOL, Prodigy) 1996 U.S. telecommunications companies lobby congress to ban internet phones 2000 Fear of computer failures mark beginning of the New Year Mid 2000’s Blogging becomes popular History of the Internet Resources Internet Definition: http://www.raidstorage.uk.com/glossary.html 3-D Map and information: http://www.vlib.us/web/worldwideweb3d.html Internet timeline: http://inventors.about.com/od/istartinventions/a/i nternet.htm and http://www.zakon.org/robert/internet/timeline/ Skype Internet Phone What is Skype? Skype is an internet application that enables people to use the Internet … for telephone calls rather than traditional circuit transmissions. It may be referred to as VoIP (Voice over Internet Protocol); Internet telephony, IP telephony, or Voice over Internet (VoI) Advantages Inexpensive to use No surcharge other than for internet access Call computer to phone; computer to computer; phone to computer Disadvantages Subject to internet failure New regulations by FCC may cause future costs to rise Bills introduced into congress may allow taxation of VoIP How do you use Skype? Step 1. Step 2. Step 3. Start with a headset & microphone and reasonably new computer Open Skype Account @ www.skype.com Make calls - computer to computer (free) - computer to phone, Skype out, (relatively cheap) - phone to computer, Skype in, (good for worldwide business travelers) Skype Resources • Picture: http://www.news.com/Skype-to-makeU.S.-retail-debut/2100-1034_3-5961010.html • Definition, Advantages, Disadvantages: http://www.webopedia.com/TERM/V/VoIP.html • http://www.smh.com.au/news/Technology/Skypesays-some-users-able-to-connect-again-workingto-connect-thers/2007/08/17/1186857693032.html • http://www.forbes.com/technology/2005/05/19/cx_d e_0519ruling.html?partner=theregister • How to use: http://www.ehow.com/how_2001225_useskype.html • Picture: http://www.laptopmag.com/Features/ • Skype-Made-Easy.htm?Page=3 ADVERTISING ON THE WEB Search Ads Banner Ads Static ads Rich Media Ads Broadband Ads Online Classified Ads Lead Generation Ads Advantages & Disadvantages Target marketing Information access Sales potential Exposure - worldwide Up to date information Cost – can be cost effective Creativity Speed C Cost – can be very expensive Effectiveness Traffic Potential for deception Limited production quality Online Ad Revenues 2007 2nd quarter up 26% from 2006 Future of Internet Advertising Rich Media is becoming the primary method of advertising, rather than pay-for-click ads. Rich Media ads include: online video online audio online animation games interactive feature customer tracking more Advertising Resources Advantages & Disadvantages http://www.247london.co.uk/index.php?page=onlineinternetadvertising and http://wiki.media- culture.org.au/index.php/Online Advertising_-_Advantages_and_Disadvantages Advertisement pictures: http://www.wulongforlife.com/?gclid=CKC3xYDs7o4CFQp7PAodcSdTF Q http://www.google.com/intl/en/ads/ Online Ad Revenues Up : http://www.internetnews.com/bus-news/article.php/3703756 Advertising Definitions: http://whatis.techtarget.com/definition/0,,sid9_gci211535,00.html#bann er Benefits of rich media advertising http://www.digitalbroadcasters.co.uk/rich-media-advertising.ph