Transcript YouTube Marketing 2.0

BounceBack Traffic
Your Low-Hanging Fruit
How Much Is A Click
Worth To You?
We’re Going To Increase That
The Best Media Buys
Use It Or Lose It
Types of ReTargeting
• Site Retargeting: Users who visit your website will see
your ads as they browse the web
• E-mail Retargeting: Serve web ads to people who
open your e-mails
• Search Retargeting: Target ads to people who search
for specific keywords in a variety of search engines
• CRM Retargeting: Serve web ads to people even if you
only have their e-mail address or mailing address
Huge Ad Management Secret
The Only Thing You Need To Look At
Bottom Line Affect
• If you’re paying $3CPM
– CTR is 0.1 (average) = $3/click
– CTR is 0.2 (very achievable) = $1.50/click
– CTR is 0.3 (our average) = $1/click
– CTR is 0.8 (our highest) = $0.37/click
• “So How Do I Get 37 Cent Clicks?”
1. Creative
Banner Best Practices
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Keep It Simple!
Give Something Away
Have a Call To Action
Include A Button Picture
Blue Underlined URL
Handwritten Script
Animation
Pictures of People
Stick out like a sore thumb
Retargeting Rule: Reinforce Relationship
2. Advanced Targeting
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Geographic
Demographic
Contextual
Buying Funnel
Buying Funnel
3. Frequency Caps
What: A limit on how often tagged (cookied)
users will see your
ads during a given period of time
Why: Without a frequency cap, users may feel
overwhelmed by your advertisements, leading
to both banner blindness (users no longer
notice or respond to your ads) and negative
associations towards your brand
Advanced Ninja
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Redirects
Banners
CPV
Emails
Social Media
Forums
Direct Buys
Campaign Checklist
 Setup Account: [email protected]
 Segmentation
 Strategy
 Pages
 Banners
 Place Codes
 Burn
 Segment
 Set Frequency Cap
 Performance Review
 CTR
 CPA
 Split-Test Creative
 Advanced Ninja stuff
[email protected]