Transcript UAAA Update - University of Arizona Alumni Association

Wildcat for Life Leadership Council
September 18 – 19, 2015
The UAAA is on the move!
Advancing the University of Arizona by connecting, engaging
and inspiring Wildcats for Life
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Alumni Events
Student Programs
Legislative Advocacy
National network of clubs and
chapters
Arizona Magazine
Alumni Relations
Forum
College Councils/ WFLLC/
Governing Board
Scholarships
Travel Program
By the Numbers
 26 summer sendoffs
 29 career-related events
 315 networking, game watch
or other chapter events
 330 travelers
 350 students received over $1
million in scholarships
 8293 on Twitter
 14,805 members of UAAA
 27,992 on LinkedIn
 38,671 on Facebook
 50,000 attendees at
Homecoming
 262,000 Wildcats
UAAA ON SOCIAL MEDIA
Operating Budget
Sources
FY2015
FY2016
University funds
$1,506,436
$1,453,180
UAAA Investments
338,714
355,570
Revenue Programs
586,376
649,427
Affinity
731,569
615,000
Alumni & Student
Relations
115,249
170,705
College and
Constituency
421,463
262,981
Gifts
273,407
75,000
Cash surplus
0
290,000
Total Sources
$3,973,215
$3,871,863
Operating Budget
Uses
Salaries, wages, ERE
FY2015
$2,109,852
FY2016
$2,035,373
Alumni & Student Rel. 413,422
528,938
College and
Constituent Rela.
297,407
279,320
IT and Services
108,933
122,120
Revenue Programs
238,309
239,360
Public & Communica
392,968
436,350
Exec Dir,
Development, G&A
243,480
230,401
Total uses
$3,804,370
$3,871,862
Operating Cash
surplus
168,845
New Opportunities for 2015 - 16
• Salesforce
implementation for
Membership
• #CatsGiveBack
scholarship crowdfunding
campaign
• Data analytics for alumni
insights
• Career Lab - Online
mentoring
• Customized travel
Alumni Career and
Professional Development Lab
(The Career Lab)
The Alumni Career and Professional Development Lab
helps alumni advance in their careers, build their
professional networks, and connect with employers.
 Professional
development webinars
 Job search assistance
 Alumni-only career fairs
 Networking events
 Mentoring opportunities
“I am incredibly thankful
and counting my blessings.
You helped me in countless
ways and opened channels
of career searching that I
did not know existed. For
that, I am forever
grateful!”
Alumni Career and
Professional Development Lab
(The Career Lab)
Webinars to engage all alumni:
• 9/22 – Hiring Millennials
• 10/5 – Trade Secrets to
Landing your Dream Job
• 11/9 – Power your Career
forward: Military to Civilian
Transitions
• 10/27 - Crafting Effective
Summaries for Resumes and
LinkedIn
• 11/18 – Cats in the Corner
Office
Exclusive Experiences through UAAA Travel
Discussion Questions
1. When you think of the UA Alumni Association, what comes to
mind?
• #1 - Connecting people, making friends (26 mentions)
• Scholarships (10)
• Networking (8)
• Membership (5)
• Connectivity to the UA
• Events – game watch, Homecoming
• Pride - Way to give back
• Tradition
• Unity
• Spirit
• Fundraising – always asking for $$
2. What aspect of the university do you most connect
with? What makes you want to advocate for UA?
• How does the UA Alumni Association help you do that?
• Top connections to UA are Colleges and Athletics, science
and research and the Alumni Association. There is also a
strong emotional connection from relationships.
• Wanting to give back is the strongest reason for
advocating for UA, as well as to enhance UA’s reputation
and increase funding.
• UAAA helps board members by providing information
from multiple sources, networking and annual leadership
conference.
3. What type of alumni network appeals to you? If you were to
start an organization that represented the UA in your region, what
would be its primary purpose?
• There is interest in professional networks (7)
• Social focus and outreach to young alumni (7)
• Network for fundraising for scholarships (5)
• Advocacy (2)
• Anything beside sports
4. What information [that you’ve received today/that we can
provide] is most helpful as you advocate for UA locally in
your community?
•University communications needs to improve - more info
on finances, students and what’s new
•Need better local demographics on alums for chapter
engagement, plus provide better contact info.
•All presentations well received, but best in show was UA
Online (“Vin Del Casino was awesome”) Tied for second
were “A Peak Under the Hood..” and “Bio5 Institute: From
Research to Impact.”
5. What tools are most helpful to you as you advocate for the
UA locally in your community?
•Social Media most important, but don’t forget that not
everyone uses it. Some still want to read it in a direct mail
piece. (10)
•Talking points would be helpful (9)
•Data mining (2)
•Prepare marketing materials – stickers, tabletop A’s, have it
ready to go.
•Event request form poor, provide template for websites
•More info in Arizona Magazine
•Use chapters more to get out info
•Win Rose Bowl (2)
6. Are their barriers to advocacy that we could help you
overcome?
•Need a handbook – packaged messaging (7)
•Easy reference points(3)
•Education/training (2)
•Silos and lack of synergy with colleges and student affairs, ie
coordinated messaging (3)
•Advocacy plan for those who can’t go to the legislature or
are out of state
•Data base of shared info and data mining
•Clear direction on what alumni need to do
7. What is the greatest unmet need of the Alumni
Association?
• Is there different or additional information that we
could provide?
• Fundraising, sponsorships and emphasis on impact (8)
• More connectivity with other alumni, data would be a
good start, CRM, IT upgrades (7)
• Greater interaction between other chapter and clubs (5)
• Building membership and retaining members (5)
• Breaking down silos, increase presence of UAAA on
campus. (4)
8. What are three practical, specific steps that you can and
will take back home to be an ambassador and advocate for
UA?
•Take knowledge back and share in our community (10)
•Get involved with #CatsGiveBack and AdvoCats (8)
•Host a party in my city and involve the chapter in visits (5)
•Help increase membership (5)
•Elevator speech to promote the UA (4)
•Wear the colors, get a license plate, target grads for
hiring (3)
Questions?