Transcript Clouds Template

What is it?
• Prof Drop is an idea conceived by the Providence Alumni
Department which seeks to increase alumni involvement
and connection with alma mater in order to cultivate a
culture of giving within Providence alumni. The project
will see 3-5 professors, from both the University College
and the Seminary, volunteering to skydive to raise funds
for the Student Assist Campaign.
Vision
• To involve the alumni
into the culture of giving.
What is needed?
1. Frame messages that will resonate with the
target audience
2. Generate materials
3. Communication outcomes
Message
• One word:
DR P
• Three word:
• Drop me today!
• A sentence:
• Don’t miss your chance to give!
DRAWING
Tweet
• Alumni, are you missing Prov?
Want to give back to the
community? Vote to make a
Prof jump out of a plane.
#ProfDrop
#RandyVsKara
#ProvUC
Facebook ad
rof Drop! Here at Providence
University College, you get to drop your
favorite professor out of an airplane! Say
what? Don’t worry! It’s just skydiving. Get
involved to raise money for bursaries and
scholarships. Be a part of “a giving cultured
generation.” What have you got to lose?
Communication outcomes
•
•
•
•
Media coverage
Official website
Expected donations -$20, 247
Reassessing the event
Marketing
• Banners
• Word of mouth
• Main e-mail
Example of an Ad
Safety Concerns
• Professional
• Doctor’s Advice
• Training session
QUESTIONS ?