Transcript RAA Website Training

RAA Communications Website
Update
Changing to support the new Alumni structure at
Rutgers
Website Mission is Changing
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Initial Web “Go-Live” was September, 2007
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Conceived as “Welcome - Connection to Rutgers”
– Extension of 1766 as RAA Communications tool
• Extended to all Alumni - not just dues payers
– Front-end for Alumni
• to the University, All Constituent Schools, Alumni Relations, Bookstores,
Athletics, etc.
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Converting to Core RAA Communications Tool
– Primary vehicle to connect with members
– User-generated content
• Meeting management, Class pages, Young Alumni Pages, Event Pages
• Opportunity to add feedback & 2-way communications
– Robust backbone structure allows web to change as we do
Changes in Use of Homepage
• Initially used as “Interest Generator”
– Stories about Alumni & Friends
– Summaries of events held by RAA
• Transitioned to “Inform & Invite”
– Upcoming Events and Activities
• Was used for Boston Trip, Reunion, Homecoming, Family Day,
Speed Networking, etc
– News Highlights (i.e. Organization changes, RUAA, highlights
of HDA, LS/LD)
• Added 4th Homepage “Block”
– Reduce constant need to shuffle articles around & make room
– Used in conjunction with initial 3
Changes Since Initial Go-Live
• Meeting & Event Management - in use
– On-site tasks:
• Set-up & publish meeting (still have to reserve room & arrange
food)
• Manage number of folks signed-up
• Distribute sign-up forms (where needed)
• Generate attendee reports
• Class Pages - completed, just starting use
– 4 pages using templates to cover:
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Class Homepage
Officers & Contacts
Reunion update (include a photo module)
Class Notes (Like RUTGERS Magazine)
Class Giving
Additional Changes In-Process
• Adding Newsletters & Publications to the site
– Place to host our publications for ALL members
• 1766
• KnightLife
• RUAware
– Place to publish a Letter from the President
• “Frankly Speaking”
• Frequent updates regarding transition, the RUAA & other items
• Switching to On-Line Web Editor
– All editing to be done on-line, in Browser (Explorer, FireFox)
• Eliminates need for (expensive) user software
– Final step in transition to User-Generated Content
• Distributed “ownership”
Contemplated Future Changes
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Use of existing commercial Social Networking sites
– FaceBook - Engineering Society is piloting a Facebook presence
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Addition of an Alumni Forum
– Requires active management / administration / moderator
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Links to other potential benefits
– AlumniCoupons.com (example)
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Addition of eCommerce
– Accept payment for events,merchandise, etc on-line
– Commercial providers like PayPal, others
RAA Home Page