Transcript Opportunities in the Education Market

OPPORTUNITIES IN
THE EDUCATION
MARKET
A vertical focus for approaching new clients
2015
The Market Defined
Organizations you’re familiar with
The education market includes specialized
establishments that provide instruction and training in
a wide variety of subjects. They can be privately
owned and operated for profit or nonprofit, or publicly
owned. Education services are usually delivered by
teachers or instructors and range in delivery from
direct learning, Internet, distance learning, and
educational institutions.
Source: InfoTrends 2011
2
Top Trends For This Market
• Growth in public elementary and secondary enrollment
• Growth in undergraduate enrollment
• Increased importance of technical skills and life-long learning
• Implementation of e-learning offerings
• Federal government reform of elementary, secondary, and higher
education institutions
Source: InfoTrends Opportunities in the Education Market 2010
3
Fundraising:
Recruitment:
Tends to usually be an
underlying goal
Is usually top-of-mind
for universities
4
According to InfoTrends…
Did you know that the average
annual external print spend in
the education segment is
$31,000?
Source: InfoTrends Opportunities in the Education Market 2010
5
So, what are they producing?
Education organizations have a
• E-Mail marketing
wide variety of marketing
• Printed direct mail
communications needs. All of
• Newspaper advertising
these needs provide a tangible
• Print directories
opportunity for your company’s
• Signage
services.
• Point of sale advertising
6
Bringing More Value
One way to differentiate your
company is to provide unique
materials that enable higher value
printed products to be created.
Mohawk Specialty Digital
Substrates can help you provide
this value to your education
customers.
7
Elizabethtown College:
Education Case Study
8
Campaign Results
• 8.4% overall response rate
• 59% of alumni who visited the donation page contributed
• Data collected helped streamline the “phonathon” calling list
• Raised money for the annual fund
• Strengthened relationships with potential future donor alumni
Source: PODi.org
9
Why You Should Consider Pursuing this Market
The education market provides
• Campaign management
many revenue opportunities for
• Database management
you as a print service provider.
• Data-driven personalization
The opportunities include these
• Cross media services
key products and services:
• High-quality digital print
• Mailing & Fulfillment
10
We can help…
Mohawk MakeReady provides
practical tools and actionable
information for digital printers
like you.
Visit: www.MohawkMakeReady.com for more tools, to
request a meeting, or to join the community.
11