Transcript Slide 1

OPPORTUNITIES IN
THE HOSPITALITY
MARKET
A vertical focus for approaching new clients
2015
The Market Defined
Companies you know
The Hospitality industry comprises establishments
that provide lodging or short-term accommodations
for travelers, vacationers, and others. The industry is
organized into three groups: Traveler
Accommodations, RV Parks and Camps, and
Rooming and Boarding Houses.
Source: InfoTrends 2011
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Top Trends For This Market
• Partnering with branded spas to offer onsite services
• New hire training is important
• Looking to make more sustainable choices
• Conferences and convention centers are looking for personalized
content packages
Source: InfoTrends 2011
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Time:
Understanding:
Explain the short
turnaround for digital
Educate them on
marketing channels
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According to InfoTrends…
Did you know that the average
annual external print spend in
the hospitality segment is
$33,000?
Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009
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So, what are they producing?
Hospitality organizations have a
• Print directories
wide variety of marketing
• E-Mail marketing
communications needs. All of
• Signage
these needs provide a tangible
• Point of sale advertising
opportunity for your company’s
• Newspaper advertising
services.
• Printed direct mail
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Bringing More Value
One way to differentiate your
company is to provide unique
materials that enable higher value
printed products to be created.
Mohawk Specialty Digital
Substrates can help you provide
this value to your hospitality
customers.
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Pinehurst Golf
Academy:
“Driving” response rates.
Pun intended.
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Campaign Results
• Attracted 50+ more attendees for golf school than the year before
• Direct mail response
•11.3% visit rate – recipients went to Personalized URL’s
• 9.9% of visitors completed golf self assessment survey
• Social media response
• 2,500 visitors to campaign landing page
• 26% of visitors completed golf self assessment survey
Source: PODi.org
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Why You Should Consider Pursuing this Market
The hospitality market provides
• Campaign management
many revenue opportunities for
• Database management
you as a print service provider.
• Data-driven personalization
The opportunities include these
• Cross media services
key products and services:
• High-quality digital print
• Mailing & Fulfillment
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We can help…
Mohawk MakeReady provides
practical tools and actionable
information for digital printers
like you.
Visit: www.MohawkMakeReady.com for more tools, to
request a meeting, or to join the community.
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