Transcript Marketing Plan

Marketing Plan
Business Plan
Industry Profile
Location and facilities
Describe and explain
the location of your
business
Distribution
How do you plan to
get your product or
service to your
customer?
My business will be located in Vanhorn Iowa
It will be located in vh because there is a need
for golf grips. There is a golf course located 5
minutes away, which will bring in avid golfers
who need new grips.
I will complete the process in my garage. The
customer will either drop the clubs off or i can
pick them up. I will then have the clubs ready for
pick up or deliver the clubs when finished.
Competition profile
Describe your
competitors
Dicks
Sporting
Goods
Golf pride
multi
compound
Tour wrap
Labor
9.59/grip
4.59/grip
3.00/clu
Golsmith
3.00/club
Golf Galaxy
3.00/club
Customer profile
Describe your
intended customer
Income
Age
Gender
Location
Customer
Age: 35-55
Income: 40,000-100,000
Male/Female
Benton County
Pricing profile
Describe how you will
price your product or
service
I will be using a discount pricing system. I will
research each competitor and then price my
service lower then theirs. I will add a bit for
delivery and pick up. I will also offer the
customer to buy grips at a 10%mark up from
purchase price.
Advertising/promotion
Describe how you
advertise and promote
your business and
what it will cost
Marketing
Flyers: $5.00 (100 flyers)
Bumper Stickers: $280.00 (1000 stickers
Business Cards: $50.00 (500 cards)
Key Chain: $300.00 (100 key chains)
Total: $635.00
Marketing
Industry profile
Competition profile
Customer profile
Pricing profile
Advertising/promotion