Transcript 02-21 S Lucas - Harrison County Schools

• This ad was published
on December 7, 2001
by the Pennsylvania
Liquor Control Board.
• This ad was
created to inform
teens about the
risk of date rape.
• When I first came across
this picture, I knew it was
about rape, because of
the title.
• Then, I realized that the
title said ‘she couldn’t say
no,’ because she was a
victim of date rape.
• Date rape is
accomplished by the
placement of a drug, legal
or illegal, into an unaware
victims' drink without their
prior knowledge or
consent.
• The focus of this
photo is the white
bold words and
the girl’s
underwear,
because they
stand out from
everything else.
The intended
audience of this
ad is people
who consume
alcohol, and
their friends.
•
• This ad appeals to
ethos because it
has a logo at the
bottom, showing
where the ad came
from, which is
controltonight.com.
• This ad appeals to
logos because it’s
trying to convince you
to control your drinking
so yourself, or someone
around you doesn’t
become a date rape
victim.
• This ad appeals to pathos
because it stresses the
concern of responsible
drinking for people who
consume alcohol because
they are at risk of being a
victim of date rape without
knowing it.
• Also, you feel sorry for the
girl that has been date
raped, and feel angry with
the person who let her get
raped, and the rapist.
http://controltonight.com/
 http://feministing.com/2011/12/07/paliquor-control-board-to-teens-rape-isyour-fault-and-your-friends-fault/
