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Horecaforce Company Presentation Page 1 Contents • • • • About us Organization chart Principals & Portfolio Macedonian Market Page 3 Page 4 Page 5 Page 6 Page 2 About us Our company was established on 24.Dec.1995 in Skopje R. Macedonia as Distribution Company in Horeca* channel. Horecaforce as a wholesale company for alcoholic and non alcoholic beverages has operating zone in capital city of R. Macedonia Skopje which is approximately 60% of Macedonian market share. Although having scope of activities focused on part of Macedonian market, we have created strong long-term mutual cooperation with similar companies working on other part of our market, based on experience exchange. Our Company is ranked within the group of top 5 companies operating on this field of activity. Our crucial deference toward our competition is the fact that we do not recognize companies working in Horeca channel as our competition, but we create relations with them as future available partners in one cluster for which we gave initiative and we trying to establish the same as soon as possible. Through all of these years our market recognized us as well organized company, company with customer care and huge portfolio as well. * Horeca ( HOtels – REstaurants – CAafe ) Page 3 Organization chart Horecaforce belongs to group of small companies, with eight employees organized in compact structure with two main sectors: Sales / Marketing and Financing / Orerative General Manager csmo Lawyer Office outsourced sales HoReCa sales Off Trade - empty - Total Headcount 8 cfo / coo IT Support Accounting outsourced outsourced sales Liquor Store logistics & distribution distributor distributor Page 4 Principals & Portfolio Our principals are all official importers for Macedonian market and part of domestic manufactures working in beverages industry. We are cooperating with them on two basic models: transfer orders and exclusive sales. From strategic point of view our intention is constant expansion of our portfolio on behalf of customer satisfaction. In that direction we keep our clients by one call to be able to fulfill their requests. Therefore in our portfolio you can find: Hard liquors, Beers, Wines, Juices, Energy drinks, Cocktail syrups and liquors, Milk, Coffee, Tee, Waters and many more …. Page 5 Macedonian Market • Recently ranked as the fourth ‘best reformatory state' out of 178 countries ranked by the World Bank, Macedonia has undergone considerable economic reform since independence. The country has developed an open economy with trade accounting for more than 90% of GDP in recent years. Since 1996, Macedonia has witnessed steady, though slow, economic growth with GDP growing by 3.1% in 2005. This figure was projected to rise to an average of 5.2% in the 2006–2010 period. The government has proven successful in its efforts to combat inflation, with an inflation rate of only 3% in 2006 and 2% in 2007 and has implemented policies focused on attracting foreign investment and promoting the development of Small and Medium-sized Enterprises (SMEs). The current government introduced a flat tax system with the intention of making the country more attractive to foreign investment. The flat tax rate was 12% in 2007 and was further lowered to 10% in 2008 Page 6 • • • Despite these reforms, as of 2005 Macedonia's unemployment rate was 37.2% and as of 2006 its poverty rate was 22%. Macedonia has one of the highest shares of people struggling financially, with 72% of its citizens stating that they could only manage on their household’s income ‘with difficulty’ or ‘with great difficulty', though Macedonia, along with Croatia, was the only country in the Western Balkans to not report an increase in this statistic. Corruption and a relatively ineffective legal system also act as significant restraints on successful economic development. Macedonia still has one of the lowest per capita GDPs in Europe. Furthermore, the country's grey market is estimated at close to 20% of GDP In terms of structure, as of 2005 the service sector constituted by far the largest part of GDP at 57.1%, up from 54.2% in 2000. Page 7