Transcript Musterpräsentation

›
METPEX
Brussels, 10th September 2015
01.11.2012, Hamm
The PASSENGERS’ PERSPECTIVE IN PUBLIC
TRANSPORT–
What are the real needs?
Christopher Irwin,// EUROPEAN PASSENGERS‘ FEDERATION // www.epf.eu
› EPF MAP
January 2015
• 34 member
organisations
• 20 countries
›
A UK perspective
• Established by Parliament to
represent rail, bus & coach and
tram passengers and users of
the England’s strategic road
network
• Mission: get the best deal for
users
• Evidence-led: annual research
spend of c. €3m
• More than 110,000 passengers
surveyed annually
› Many markets, not one market
METPEX’s recognition of the possessive plural:
The passengers’ perspectives, not the passenger’s
perspectives
›
•
•
•
•
The ambition of the 2011
Transport White Paper
60% reduction in emissions and oil-dependency by
2050
No ‘conventionally-fuelled’ vehicles in urban areas
by 2050
Cut road’s share of longer-distance freight to less
than half
Majority of medium distance passenger journeys
to rail
› Modal shift: an enormous challenge
Planned rail v. road share of passenger kilometres
Source: EU Transport in Figures, Statistical Pocketbook, 2011, tables 2.2.2 & 2.3.2 &
SEC(2011) 392
80
70
60
50
Rail
Road
% 40
30
20
10
0
2009
2050
› The pressure is getting greater
•
Wider health impacts of transport:
x8 more lethal than accidents
•
Worsening congestion costs:
= 1.5% GDP by 2050
•
Pressure on urban space:
1 bus = 20 cars
› The business context
•
•
•
‘Command economy’ approach no longer credible
therefore
‘Distress purchase’
or
Making public transport the mode of choice
“To what extent did the service offered live up to what you wanted?”
60
31
34
35
5
8
8
9
10
10
11
10
14
4
5
14
4
13
3
Train services
Real estate
Investment products
39
37
Banks
36
47
Electricity
39
44
Local transport
38
41
Gas services
36
53
Mobiles
37
54
39
EU27 MEAN
32
55
42
Water supply
58
46
Cafés, bars etc
61
50
Airlines
62
51
Car rental
69
65
52
Packaged holidays
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Personal care
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EU CONSUMER MARKETS SCOREBOARD, 2014
Satisfaction with services : meeting expectations
28
High
Moderate
Low
› The way ahead
•
Demand-led approach: Understand users’ needs
•
Recognise that necessary investment requires
electoral support
•
End-user satisfaction the key measure
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Understanding Users’ Needs
Special Eurobarometer 382a, 2013
Satisfaction with Rail
19
25
23
33
High
Good
Medium
Low
›
Understanding Users’ Needs
Special Eurobarometer 382b, 2013
Satisfaction with Urban Public Transport
9
35
22
34
High
Good
Medium
Low
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Passengers’ priorities: the UK
experience
•
•
•
•
•
•
•
But
•
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National Passenger Surveys:
33 key factors reported; analysing drivers
Value for money of the ticket, driven by:
Reliability
Ability to get a seat at preferred travelling time
Handling of disruption (usable information)
Safety (assumed)
Different groups of passengers have different views
On-line survey analysis facility:
http://www.transportfocus.org.uk/research/publications/ra
il-passengers-priorities-simulator-2014014
› The virtuous circle
Quality
Funding
Political
support
Satisfied
users
Modal
shift
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The underlying challenge
How do you
launch a
Moonshot?
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Thank you for your attention!
www.epf.eu