Transcript Selling Business Ads PP

Sell ~
Business Ads
Selling Business Ads
Maximize your selling
potential!
Sell ~
Business Ads
It all “Ads” up
• If you don’t have ads in the yearbook, you
don’t have the money to create a book in the
first place! Ad sales are important for several
reasons.
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Business Ads
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In this slideshow, we will
cover…
Why advertising is important
The different types of ads
How to boost ad section appeal
Ways to make it happen
Sell ~
Business Ads
Run an ad sales
campaign
– Helps fund improvements to the yearbook
• The more ads you sell, the cooler things you get to do in
the yearbook!
– Helps keep the cost of the publication lower to
your peers
– Provides real-life experience that will give you an
edge in the job market
– Helps connect the community to the school
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Business Ads
Different Types of Ads
– Display Ads
• Gives information about the business, usually phone number, address,
product information, slogan, etc.
– Message
• An ad that shows how proud the business is of the school
• Ex: “Congratulations Class of 2012!” from a local coffee shop
– Patron Ads
• Ads that sponsor a specific club, sport, etc.
• Some patron ads are included in school advertising packages
– Page Sponsor (folio ads)
• The name of the business on the page of the business’s choice
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Business Ads
Boosting Ad Section
Appeal
– What are different ways to boost the ad section’s
appeal?
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Rename the ad section to the community section
Run a border of photos on the advertising pages
Include feature stories within the ad section
Attract attention with survey results and infographs
Run community news highlights or current events
Print the index throughout the ad section
Mix congratulatory ads with business ads
Use various spot colors to enhance the ad designs
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Business Ads
It all “Ads” up
The big question:
How exactly do we boost the
ad section?
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Business Ads
Increase Coverage
• Intersperse student photos in the ad section
– Photo borders
– Team photos
– Cut-outs
– Photo/quote from student who supports the
business
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Alternative Ad sections
• Spread the ad section throughout the book,
instead of at the back
• Change the name to the “community” section
• Rotate between baby ads
• Add facts/highlights about your community
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Make it happen
Practice sales pitches
Role play basic selling scenarios
Set appointments with community members
Give information/leave business cards
Keep good records
Complete follow-ups
Enter sales in ItPays
Write thank you notes and invoices
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Business Ads
3 Steps for Success
• Prepare
• Train
• Run the campaign
Bring Value and Raise
Revenue
In-field Tools
• Kick-off Letter
• Ad Packet
• Tips for Selling Ads
Handout
• Adviser Lesson Plan
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Business Ads
Step 1 - Prepare
Three Steps to Success & Tools
• Create a target list of business, groups, patrons, etc.
– Enter target list into ItPays
• Send Kick-off Letter to targets
• Assign targets to specific ad teams
• Prepare Ad Packet
• Collect permission slips
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Business Ads
Step 2 - Train
Three Steps to Success & Tools
• Motivate students
• Review the Ad Packet Materials and how to use
• Teach basic sales skills found in Tips for Selling Ads
• Practice role-playing
• Handout Tips for Selling Ads