Transcript How Is Mobile Changing Advertising Behavior?

Full Name
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Company
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Job Title
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Email
Mobile Apps & GPS Technology
Make a Winning Combination!
How to Gather Essential Data and Use It to Close Sales,
and Improve Customer Experience
Owen M. Moon
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Director of Automotive Digital Solutions
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CarClick360com
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[email protected]
Owen Moon
Director of Automotive Digital Solutions
CarClick360.com
2000 -
Developed Sub-Prime Lead Generation Programs and
set-up Sub-Prime Departments across the country.
2003 -
Started a Full Service Advertising Agency Consulting with
dealerships entire marketing and media strategy.
2005 -
Began incorporating Targeted Marketing Strategies using
dealerships DMS to market to past customers.
2009 -
Started using Digital Marketing to drive leads and bring
traffic to dealership websites.
2014 -
Began focusing on developing Mobile Marketing Solutions
to reach the car shopper on the go.
Key Takeaways From Today’s Session
• Understand The Difference Between Mobile Experience and
Mobile Marketing and Why Each Is Important In The Buying
Process.
• Learn How Mobile is Changing Consumer Shopping Behavior and
How Dealerships Can Reach Today’s Car Buyers Who Are On The
Go.
• Discuss New Strategies Using Mobile Apps and GPS Technology
To Deliver Highly Relevant Advertising To Consumers.
Mobile Isn’t Just A Device,
It’s A Mindset!
What is Mobile Experience?
Ex·pe·ri·ence
Verb: To Feel (an emotion)
Mobile Experience is how a consumer
feels while shopping for a product or
service using their mobile device.
What is Mobile Experience?
• Mobile Friendly Website
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• Mobile App For Dealership
• VDP / SRP
• Contact Us / Click To Call / Text Us
• 3rd Party Integrations
What is Mobile Marketing?
Mar·ket·ing
Noun: The action or business of promoting
and selling products and services
Mobile Marketing is how a dealership
promotes their message to potential
customers who are using a mobile device.
What is Mobile Marketing?
• Mobile Websites
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• Mobile Apps
• Push Notifications
• Text Messages
• Voice Messages
It’s No Secret…
The World Has Gone Mobile!
How Is Mobile Changing Consumer Behavior?
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How Is Mobile Changing Consumer Behavior?
• Mobile-Only Internet Consumer
March 2015 – First time the number of “Mobile-Only” internet
users exceeded the number of “Desktop Only” Users.
ComScore
• Second Screen Behavior
January 2016 - 50% of Americans use a 2nd device like a smartphone
or tablet to access information while watching video content.
Consumer Technology Association
• Showrooming
January 2014 - 63% of auto shoppers researched and shopped
online while at a dealership using their mobile device.
Cars.com
How Is Mobile Changing Advertising Behavior?
How Is Mobile Changing Advertising Behavior?
How Is Mobile Changing Advertising Behavior?
2016 U.S. Local Advertising
Forecast
Location-Targeted Mobile
Ad Spend Will Triple Over
The Next 5 Years, Rocketing
From $9.58 Billion in 2015
to $29.5 Billion in 2020, For
a 24.6% Compound Annual
Growth Rate.
Dealerships Must Reach
Today’s Car Shoppers Who
Are On The Go.
Today, Almost 90% Of All
Consumer Mobile Internet Usage Is
Being Done Through Mobile Apps!
Mobile Marketing Strategies Comparison
LOCAL CABLE
Target Consumers
Based On Interest
IN APP
Mobile Marketing Strategies Comparison
DIRECT MAIL
Saturate An Entire Area
or Neighborhood
GEO-FENCE
Mobile Marketing Strategies Comparison
ONE-TO-ONE
Reach The Right Customer
At The Right Time
GPS
By Combining GPS Technology With Mobile Apps,
Dealerships Can Now Reach Potential Buyers Based On
Their Exact Physical Location!
• Sales & Service Customers At
Competitor Dealerships!
• Sales & Service Customers At
Competitive Brand Dealerships!
• Past Customers In Their Homes
• Other Popular Areas of Interest
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Questions?
Contact Info
Owen M. Moon
Director of Automotive Digital Solutions
@OwenMoon
CarClick360.com
E: [email protected]
@CarClick360
P: 605.310.7612
C: 605.376.0195
CarClick360
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