Transcript TAKING YOUR DEALERSHIP MOBILE - Evan Davis

Adopting Mobile Technologies
Inside Your Dealership
Evan Davis
Adopting Mobile
Technologies Inside
Your Dealership
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23 years in retail
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14 years of Web and software development
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10 year marine industry veteran
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Marketing Director for 20+ location dealership
Consultant to OEMs and Dealers since 2004
Designed the marine industry’s first mobile app
for on-line inventory management
A Typical Day
Adopting Mobile
Technologies Inside
Your Dealership
Heightened Customer Expectations
Adopting Mobile
Technologies Inside
Your Dealership
How can we do more with less?
Adopting Mobile
Technologies Inside
Your Dealership
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Examine what we do and why
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Work smarter = Be intentional
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New tools to help:
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Free us from our laptops and PC’s
Multi-task
Deliver superior service to
exceed heightened
customer expectations
How Mobile Fits In Your Dealership
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Adopting Mobile
Technologies Inside
Your Dealership
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Sales and Sales Management
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Customer Relationship Management
(CRM)
On-line Inventory Management
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Add, edit, and distribute inventory on-line
Service
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Remote access to service records
Customer communications
Adopting Mobile
Technologies Inside
Your Dealership
2 Types of Mobile Technologies
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Adopting Mobile
Technologies Inside
Your Dealership
Native Apps
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Self-contained on the device
Web Apps (Mobile-optimized interface)
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Accessed through the mobile Web browser
Native Apps
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Adopting Mobile
Technologies Inside
Your Dealership
Designed for specific device/operating system
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Google Android: 16+ device manufacturers (36%*)
Apple iOS: iPhone/iPad (26%*)
RIM: Blackberry (23%*)
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Superior performance
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Commonly support off-line use
* Smartphone Market Share: Nielsen Mobile Insights, National Feb-Apr 2011
Web Apps
Adopting Mobile
Technologies Inside
Your Dealership
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Mobile-optimized Website
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Accessed through the device’s Web browser
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Compatible across Web-enabled devices
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Rely on Internet connectivity
Selecting the Right Approach
Adopting Mobile
Technologies Inside
Your Dealership
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What types of devices need to be supported?
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Does it need to support working off-line?
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How critical is performance?
Native App
Web App
• Common device
• Multiple devices
• On- and off-line use
• On-line use only
• Performance is critical
• Performance less critical
Mobile Benefits for Your Dealership
Adopting Mobile
Technologies Inside
Your Dealership
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Exceed heightened customer expectations
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Productivity and efficiency
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Freedom!
Adopting Mobile
Technologies Inside
Your Dealership
Evan Davis
O: 813.498.1974 x10037
C: 704.526.9969
[email protected]