Transcript insightcustomerloyalty.com

Jody DeVere
CEO – AskPatty.com, Inc.
ROW – Return-On-Women
What Do Women Want?
“The great question that has never been answered, and which I have not yet been
able to answer, despite my thirty years of research into the feminine soul, is
"What does a woman want?“
Sigmund Freud
Fast Facts on Women
WOMEN ACCOUNT FOR:
85% of ALL purchasing decisions.
Over 50% of the work force
25% in Dealerships
60% of all tires
73% of all service appointments
Women account for 85% of all consumer
purchases including everything from
autos to health care and purchase 60% of
passenger tires
American women spend about $5 trillion
annually... Over half the U.S. GDP
Women represent the majority of the
online market
Nearly 50% of women say they want
more green choices
Quite simply, women as half of all workers
changes everything
Today, four-in-five families with children
still at home are not the traditional male
breadwinner, female homemaker roles
Women process information and make
purchasing decisions differently than men
Communication Matters With Women
Things You'll Never Hear Most Men Say
1. I'm addicted to Pinterest.
6. I got that outfit on the best sale
of the year.
2. I feel ridiculously bloated!
3. Why does that scale hate me?
4. Maybe you just need a good
cry?
5. Let's have a spa day!
7. Who colors their hair that
color?
8. I have nothing to wear.
9. Chocolate makes me feel
happy and complete.
10. Let's watch a chick flick.
From Huffington Post Masculinity Blog by Lisa Katz on 3/2/2015
Websites and the Mobile Woman
Social Media, Blogs and Women
Dealership Advertising and Women
The Dealership Experience
What are you saying to
Women?
Reviews, Reputation and WOM
Listen
Reviews
 Social Media
 Phone
 Sales, Service & F&I
 Complaints
 Your Community
 BlogHer.com
 Women's Magazines

Know Her Lifestyle
ROW – Return-On-Women
“In
a male dominated industry I can’t
express enough the importance of
the Ask Patty Certified Female
Friendly Program. Our entire sales
and service staff thoroughly enjoyed
the training. Since joining the Ask
Patty Program our used car sales
have increased 28 percent and new
cars have increased 9 percent. Our
overall market share has increased
significantly. From the marketing,
training, support, and social
marketing, this company is top
notch!”
Julie Kimes
General Sales Manager
O’Daniel Automart /Mazda
www.odanielmazda.com
Learn More on How to ROW
Thank You - - Questions?
Contact Jody DeVere
eMail: [email protected] ​
​PH: 888-737-8599 x 6​
www.askpatty.com/GetCertified