Transcript right time - Subprime Dealer Services

Automated Dealer Direct Marketing
Target Your Dealer’s Customers With The Right Message At The Right Time
Turn your CRM into an ATM by
targeting your dealer’s customers with
the right message at the right time.
About AutoMine
AutoMine takes records directly from your dealership’s CRM and
drills it down into very specific categories based on each consumer’s
buying habits. Let’s face it mining isn’t new, but there is a better
way. Some companies mine data by taking national trends and
buying habits and creating a mathematical formula to plug-in for all
consumers – called predictive data. But doesn’t it make more sense
to have a unique marketing campaign leveraging your own
dealership database against individual consumers buying habits tied
directly to the national bureaus that tells you exactly when your
customers are out shopping and have had a direct pull on their
credit?! We think so!
Direct Marketing Module
►Automated Subscription Programs
• “Set it and Forget it” with AutoMine. Our subscription based model allows
your dealership to develop multi-wave, multi-channel, multi-touch
marketing campaigns.
• AutoMine delivers data automation required to support campaigns to
dealer’s sales and service customers.
►End-to-End Direct Mail Marketing
• AutoMine’s data module gives you the complete set of tools to deliver the
right message to the right car buyer at the right time. It is the ultimate
turnkey solution for your dealership.
• It allows dealers to develop an end-to-end marketing campaign.
How it works?
►Dealership analysis
►Direct mail
►24/7 live operator support and vanity website
►Outbound call from Stuker BDC (optional)
• Outbound email (if email address is available)
• IP Direct
• Additional $299 for BDC
Do the Math
600 households will own about 1,200 vehicles
The average trade cycle is 4 years, producing 300 sales/year
That equals out to be 25 a month!
No one sells all 25, but YOU should have the best chance!
Process
►Standardize input files
►Scrub for valid addresses
►Match to monthly prescreen file
• Append relevant attributes
• Search for “in-the-market” segments
►Match in-market buyers
• Identify 30-days worth of auto inquiries
Pre-Selected Customer Segments
►Customers active in-the-market from your database
• Consumers who have applied for financing in the last 24-hours.
►3-6-12 month targets
• Consumers who will be in the market in the next 3, 6, or 12-months.
►Available equity
• Consumers who are in a positive equity position in their vehicle.
►Payment reduction
• Consumers where a new vehicle program will reduce payments over their current payments.
►Still in the market
• Consumer was interested in a vehicle in the last 12-months but did not finance a vehicle.
►Additional household prospects
►Current lease-end customers
NOTE: ALL LENDERS HAVE BEEN PRE-QUALIFIED WITH A NATIONAL AUTO LENDER. PROGRAMS COMPLY WITH FCRA.
Results: SAMPLE
ITEMS
INDIVIDUAL
PERCENTAGE
HOUSEHOLD INCREMENTAL
Input Records
4,001
100%
-
Validated Records
3,097
77.41%
-
Matched to prescreen file (individual)
1,093
35.29%
202
● In-the-market in 1 to 3 months
53
1.71%
6
● Loans
7
-
-
● Leases
46
-
-
31
1.00%
4
● Loans
8
-
-
● Leases
23
-
-
47
1.52%
10
● Loans
13
-
-
● Leases
34
-
-
● Move-ups | positive equity
55
1.78%
7
● Looked for a car, but did not buy
60
1.94%
9
Active in market
80
2.58%
8
High APR customers
429
-
-
Total 30-day marketable universe
326
10.53%
44
● In-the-market in 4 to 6 months
● In-the-market in 7 to 12 months
ROI Breakdown
ONE TIME SETUP FEE
$199 / MONTH
FOR AUTOMINE
$299 / MONTH
FOR STUKER BDC (OPTIONAL)
$1.99 X 1225 =
$2,935.75 total investment
6 VEHICLES
SOLD AT
$2,500
PER COPY IS
$15,000
SOUNDS LIKE A GREAT INVESTMENT, RIGHT?
Introducing Stuker BDC
Build a SOPHISTICATED and SAVVY BDC
that makes the right calls at the right
time and not one that constantly hounds
already happy clients.
About Stuker BDC
Let Stuker’s virtual BDC call center successfully manage, interact
with, and care for your customers over the phone. Our BDC
expertise, facility, technology, people and training are founded on
the best and most used training in the country. Our blend of sales
strategies, customer engagement and call scripts allow us to
effectively manage your calls.
Call management ranges from outbound, inbound appointment
scheduling, lead generation, and data mining.
Our team is made-up of energetic and highly trained BDC and
account reps. BDC reps work with your customers over the phone
to help pinpoint and resolve every customer need. Account reps
work directly with dealership staff to provide you with customer
feedback, retention, call ratios and reporting. You will always know
how the BDC is working for your dealership. Let Stuker BDC help
you increase your sales!
Introducing IP Direct
Consumers need multiple touchpoints
from your dealership improve customer
experience and remain top of mind. IP
Direct is just another way we keep in
touch with your customers.
About IP Direct
Consider this solution to be the postman of the internet!
It delivers online advertisements directly to your
consumer’s in-home tech devices – tablets, mobile
phones, laptops, etc.
Target real people, your customers, in their house while
they are using their internet.
IP Direct is the only one-to-one 100% cookie-free IP
targeting solution. When we say we can target a specific
address, we mean it. Of your matched IPs, we can market
to your customers online at a 95% or greater confidence
level. No other data mining company offers this type of
all-inclusive marketing package.
Compliance
Compliance is key. That’s why we have strategically integrated Compliance Lock into
AutoMine. Our offers are compliant with FCRA guidelines and have firm offer of credit
extended by a national lender. Top benefits of a lender backed firm offer include:
► Lenders criteria is already built into a database and all firm offers are tracked and
accessible for customer inquiries.
► Dealer does not have to take the risk of backing the firm offer of credit and exposing
itself to FCRA litigation.
► Dealer has the ability to participate in an FCRA compliant process that leverages a
process to answer consumer inquiries.
► Lenders that have 10+ years of experience in managing FCRA compliant programs
that are integrated with the Dealer Channel.