Transcript Presentation

WHY ONLINE MARKETING?
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Our National Ad spend has remained >$300+ billion a
Year, its not going up…but online is growing
Google is getting to $10B+ this year and all put together
Online Advertising will constitute about $25 billion of
the $300+ billion ad spend
That means that more and more advertisers are
spending online
Remember, Google did get to $10B because you & I
search and because businesses spend money in online
marketing
It is important that dealerships use part of their
advertising budget for Online Marketing
INDUSTRY FACTS
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Did you know that more than 94% of all customers go
online before they walk into a dealership?
Did you know that you will get many times the number
of online visitors in any given month than that will walk
into your store?
Did you know that leads from your website have a 50%
greater chance for closing than leads you buy from 3rd
party vendors?
Did you know that online customers return higher gross
margins than walk ups?
Did you know that the #1 reason customers cite for
shopping online is convenience and not price?
Did you know that izmocars does not build websites,
we build Virtual Online Dealerships?
RAINMAKER PHILOSOPHY
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A Dealership website is not a website, its an Online
Store – at least the izmo websites
The 3 questions each GM asks several times a day
• How many ups?
• How many sold?
• What’s the Average Gross?
When is the last time anyone (GM/ Dealer Principal)
asked questions about their website performance:
• How many Uniques?
• Most popular Navigation Path?
• Most converted forms?
• Website Conversion Ratio?
Every store needs a GM, a management team to be
successful
The reality is that store GMs do not have the time to
manage their online stores and neither should they have
to do it… that’s the job of the izmoRainmaker Team.
Everything that’s true in the real world is true in the
Online world.
THE WEBSITE AS ONLINE DEALERSHIP
Real World Store
Online Dealership
Solid Management Team
izmoRainmaker Team
Multichannel Advertising &
Promotion
Full Service Online Marketing
Dealership store with Model
Showroom
izmotoolkit with Virtual Showroom &
eBrochures
Location, Location, Location
Targeted Traffic, Traffic, Traffic
Well Trained Sales People
izmocars Internet Tools for Web
conversion
Efficient Customer Communication
izmomail Interactive Email Templates
Promotions & Newsletters
izmotrak Managed Campaign Solution
RAINMAKER OBJECTIVES
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Provide a management team to operate and manage
your Online Dealership
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Create a sustained online presence for your dealership
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Increase Traffic & Leads for your dealership
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Optimize Advertising spend with effective streamlined
organic marketing as opposed to Pay Per Click
campaigns
RAINMAKER PRINCIPALS
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Organic real results are better and much more long
term than Pay Per Click
There is no replacement for hard work, proven
experience, and cutting edge strategy. There are no
shortcuts, no silver bullet, no instant secret sauce
for success in Online Marketing.
Everything that’s true for the real world is true in the
online world
Have Long Term Goals but Short Term Objectives
Deliver Month after Month after Month…
PAY-PER-CLICK VS. RAINMAKER
Pay Per Click
Rainmaker
The majority of people on the internet know
Per Click ads are not natural results, and
therefore overall they are not trusted even in
the same ballpark as organic results
Rainmaker marketing results last because they
are organic
Pay Per Click only targets customers at the end
of their buying cycle
Rainmaker targets customers early on in their
buying cycle all the way through
Pay Per Click only gives you momentary
visibility
Rainmaker builds and sustains a long term
online presence
Pay Per Click impressions stop when you stop
paying for them
Rainmaker is sustained build up and fixed cost
PAY-PER-CLICK VS. RAINMAKER
Pay Per Click
Rainmaker
Pay Per Click Strategy is Key Word selection
Rainmaker strategy covers brand building,
targeted campaigns, navigation analysis, micro
sites, online “buzz” building and much more
Pay Per Click is a bidding match, cost will only
go higher with time and ROI will go lower, so
it’s a now win situation
Rainmaker limits your cost, with a fixed
monthly fee irrespective of how many
campaigns we run
Pay Per Click is inefficient (1-2%) conversion.
The only difference between Newspaper
Advertising & Pay Per Click is you know how
inefficient you are in Pay Per Click
Rainmaker concentrates on overall traffic
generation and conversion and is measured
plus analyzed at every step
Pay Per Click vendors charge a percentage of what they spend for you.
How smart is it to pay someone to spend more & not to get great results!
THE ONLY ONLINE MARKETING SOLUTION THAT
GETS YOU RESULTS
iRainmaker
• Covers the entire marketing lifecycle - from
finding prospects to engaging them, converting
them and retaining them.
• Leverages every online opportunity to
reinforce and extend your market reach.
• Consolidates your brand, online and offline, for
seamless brand-building.
• Delivers measurable ROI, precise campaign
metrics and control.
RAINMAKER: A HOLISTIC ONLINE MARKETING SOLUTION
Rainmaker delivers across key metrics
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Brand Marketing
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Dealership Marketing
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Website Marketing
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SEO/ SEM
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Promotions and Campaigns
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Website Makeover
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Analytics & Reporting
Rainmaker Components
BRAND MARKETING
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It is important to synchronize all aspects of advertising to
get the maximum returns on investment
Remember to release all your ads on your website as
well – Radio, Cable, TV & Print
We ensure that your brand message is reinforced when
the customer goes to your website
We strategically make sure your brand marketing is
covered on your website and the Internet
Rainmaker Components
DEALERSHIP MARKETING
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The dealership is a destination point, it should be known
in the community across the Internet when someone is
looking or could be looking
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We promote the dealership name through:
• Press Releases
(When was the last time you did a press release?)
• Your own blog
• Write ups on your dealership on special websites on
the Internet we’ve identified
• Link Building
• Viral Marketing
• Customer testimonials
• More…
Rainmaker Components
WEBSITE MARKETING
Search Engine Rule #1
Website ranking is directly proportional to the number of
quality websites linking back to the website with pertinent
information
We ensure that the website comes up in ranking by marketing
it throughout the Internet
• Social Networking Websites
• Community Websites
• Directories, Classifieds, Blogs
• Submitting pages to be listed on Google & other
search engines
• Promotions/ Campaigns
• In fact, all dealership marketing eventually increases
website traffic
Rainmaker Components
WEBSITE MARKETING
Search Engine Rule #2
The way your Website is built, updated, and enhances directly
affects your results on search engines and across the internet
We make sure you get results on your Website:
• Coding updates
• New technology rollouts
• Beta tests
• Keyword strategy woven throughout your website
page by page
• Continuous Website updates
Rainmaker Components
WEBSITE MARKETING
Search Engine Rule #3:
Search engines aren’t the only websites you want to find
you
We make sure your are found around the Internet
• Social Bookmarking Websites, Directories,
Classifieds, Wikis, many more categories
• Review Websites
• Press Release Websites
• News and Auto Websites
Rainmaker Components
SEO - SEM
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Primary search engine submissions by hand to
Google, Yahoo, MSN, Live, Alexa, more.
Secondary search engine submissions each
month.
Overall technical website technology and coding
changes for improved SEO results.
Targeted strategy with pages targeted each month
integrating all necessary SEO elements based on
relevant keyword strategy for search
engines/visitors.
Page tagging with most relevant meta, title, and
other coding techniques for increased search
engine visibility.
Rainmaker Components
PROMOTIONS & CAMPAIGNS
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HTML email campaigns
Landing pages
Banner Ads for various pages
Lead forms
Thank you pages
Special Sales Events
Viral Marketing Programs
Online Specials
Video integration
Related Links and ads
Rainmaker Components
WEBSITE MAKEOVER
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Page layout improvements
Continuous coding enhancements
Blog updates on your website
Page by page enhancements
Press releases on your website
New technologies implemented on your website as
we successfully test with results and bring out of beta
HOW RAINMAKER WORKS
We start off with the following setup process:
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Select Your Account Management Team
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Create Your Baseline Report
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Client Interview & Competitor Research
The 5 core components of Rainmaker process take over:
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Strategy
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Implementation
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Measurement of Results
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Analysis of measured results
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New Strategy based on Analysis –
Repeat Month after Month after Month!
SUMMARY
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Website as an Online Dealership
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Rainmaker provides a management team for your
online store
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Online Marketing vs. PPC
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Rainmaker delivers traffic and leads, but more
importantly it delivers strategy, implementation &
actionable reporting