Transcript Electronics PowerPoint

Use of Electronic and Internet
advertising options
Standard 3.4
Define Terms:
• Blogs –
a website where an individual provides entries of any type,
video’s, podcasts, discussions, photos, presented in reverse chronological order
(most recent posts listed first)
• Content –used to describe pictures, videos or other material on internet
• Email – electronic mail messages transmitted over the internet, simple
text or attachments like documents and images
• Instant messaging – (IM) is to chat with another person for rapid
exchange.
• Links -highlighted text or images that, when clicked, jump you from one
web page to another
• Podcast – audio or video content that can be downloaded automatically
through a subscription to a website so you can view or listen offline.
Define Terms:
• Social media –terms for the tools and platforms (blogs, wikis,
podcasts, facebook, mySpace) people use to publish, converse and share
content online
• Social networking –online sites where people create a profile for
themselves and then socialize with other users
• Online community - a group of people using social media tools
and sites on the internet
Led by Facebook & Twitter,
Time Spent on Social Media
Sites were up 82% over 2008
- Nielson Ratings
Define Terms:
• Domain names – are identifying and unique
names of an internet site
• Hits – measurement tool used in web analytics
as any request for a file from a web server
• SEM (search engine marketing) –form of
internet marketing that seeks to promote
websites by increasing their visibility in searches
Define Terms:
• Tags – keyword or term associated and assigned to an item of content,
usually added to enhance search engine and make more organized
• Widgets –stand alone applications you can embed in other
applications like a website or view on a PDA. They may help you to do
special tasks
• Webinar –an online seminar, people attend from their own location
• Wiki –webpages used to collect content about a topic. Anyone with
access to the page can edit or modify the information
• RSS –short for Really Simple Syndication, allows you to subscribe to
content on blogs or other social media and have it delivered to you through
a feed
The Internet as a Medium
• Fastest-growing medium in history.
▫ Internet began in early 1960s as a U.S. Department of Defense
tool.
▫ During 1980s, commercial online services, like AOL, created local
electronic bulletin boards (BBS) .
▫ With the introduction of the first web browser in 1994, the Internet
became user-friendly with true multimedia capabilities, rather than
text-based pages.
• Enables businesses/organizations to develop and nurture
relationships with their customers/stakeholders on global scale at a
very efficient cost.
• Diverse demographics use internet-- business men/ women, children,
seniors, ethnic populations, etc. -- make it very appealing.
Pros and Cons
of Internet Advertising
• The Pros
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Truly interactive medium
Unlimited audience
Real Time –easy updating
Immediate response
Highly selective targeting
Proximity to purchase
Provides information
Rapidly growing industry
Virtual storefront
• The Cons
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Targeting costs
High Cost of being “searchable”
Slow downloads
Security and privacy
Competition can access
information easily
▫ Can’t always trust information
on web
Company Websites
Consist of a home page and an indefinite number of web pages
• Websites are alternative “storefronts” -- locations where
customers, prospects, and other stakeholders can find out more
about a company, its products and services, and what it stands
for.
Characteristics of Good Websites (discuss with class)
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▫ Research has found that people scan, not read, a website.
Email Marketing
• One of the fastest growing and most effective forms
of internet advertising.
• E-mail marketing is a form of direct marketing
which uses email as a means of communicating
commercial messages to an audience such as:
▫ sending e-mails with the purpose of enhancing the
relationship of a merchant with its current or previous
customers and to encourage repeat business,
▫ sending e-mails with the purpose of acquiring new
customers or convincing current customers to
purchase something immediately.
Key word Advertising
• This type of advertising uses
keywords to trigger ads. Typically, advertisers
select a set of keywords related to the product or
service they wish to advertise. The ads are then
displayed in relevant places based on those
keywords. For example, Google matches
advertiser-selected keywords to user search
terms on Google.com in order of relevant ads.