Transcript A need for speed

ADAM & FADEL SALES KIT
FADEL ARC – Rights Information at your Fingertips
Overview
Name: FADEL
Website: fadel.com
Address: 111 W 19th St, New York, NY 10011
Partner Contact: Edward Rashba
Email: [email protected]
Phone: 646-736-6083 ext. 7009
FADEL ARC checks advertising production and distribution content against contract
terms, giving you at-a-glance visibility into terms of use from directly within ADAM.
From creative to delivery, FADEL ARC gives you the "rights" answer, on demand.
Pain points
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Profile
FADEL is a provider of cloud-based Rights and Royalty
Management software for Media, Entertainment, Publishing,
Advertising and High Tech. Built on a robust and adaptable
architecture, FADEL IP Management software has been
recognized for its end-to-end capabilities across the IP licensing
lifecycle - from negotiation to payment. The trusted authority
for the tracking and monetization of intellectual property
usage, FADEL's IP Management software enables businesses to
verify, automate and manage the rights to use their digital
assets - empowering faster time to market and ensuring
corporate compliance. Founded in 2003, FADEL is
headquartered in Rye, New York, and also operates offices in
New York City, Los Angeles, London, and Lebanon
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Target Audience
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Top Advertisers / Big
Brands – cross industry
Retail
Pharma
Advertising Agencies &
Production Houses
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Marketing Executives
responsible for advertising,
campaigns, production
Marketing Procurement &
Sourcing
Marketing Business Affairs
Brand Manager
Digital Asset Manager
Customers
GAP / Banana Republic
Focus on the Family
Kohler
Ogilvy
SCAD
USAA
Navigating content complexity for the creative process and for all usage – Today
content is highly complex and often multilayered in nature. For example, envision
the challenge of navigating rights for a promo involving actors, models,
photographers, music, voiceover, photos, video and brands – all with different
contractual rights based on geography, format, usage, language, timeframe etc.
Risk of improper usage – Advertisers are often finding themselves in the middle of
financial and legal battles having to pay out millions in penalties due to improper
usage of content or potentially incurring significant costs to remedy the error.
A need for speed – Advertisers are producing ad content at a dizzying rate. Having
to traverse complex documents to track down media content rights can bring the
process to an unaffordable halt.
Cost & process inefficiencies – There is an ever growing mandate to reuse existing
valuable content, assets and talent. What gets in the way is limited visibility into
the inventory of creative and the associated documents. With better reuse creative
teams and production teams can get to market faster, reduce overall production
costs and achieve a higher return on existing investments.
Better management and utilization of valuable creative assets – In the fast-paced
market of advertising you are expected to produce more for your brands, with the
same or an even smaller budget. Maximize your investment and better monetize
your content by making it available for continued use with minimal or no additional
cost?
Benefits
FADEL ARC enables ADAM users to:
• Navigate Complex Usage Rights. No matter what media type and how complex the
rights, you gain digestible and actionable information that is ready to use globally.
• Avoid Improper Usage. Misuse can cost millions in penalties--not to mention
firefighting and rework.
• Create Rapid-Fire Campaigns. Having to peruse complex documents or track down
content rights can cause costly stalls in production.
• Reuse Content. Lack of visibility into creative inventory prohibits many advertisers
from getting the most out of their investments.
QUALIFYING QUESTIONS & SALES TOOLS
Qualifying Questions - Sales Positioning
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How do you manage the rights to your digital assets today? Is there a clearance/permissions step as part of our asset life-cycle workflow? How
many assets under management? Of those assets, how many are rights-managed?
Does your company currently have a rights management system in place? How is it managing acquired rights today – in a legacy system (which
one)/home-grown/manually?
Where are the contracts currently stored? Are the contract terms searchable? Who has access to the contracts today?
Do you know with confidence what assets you can use during the creative, pre-production and post-production process? Do you have clear
visibility to asset usage information – rights as well as inventory?
Do your creative people have to interact with multiple systems in an attempt to piece together usage capabilities?
Have you ever seen the production process slowed down because it was not clear if assets could be used or your team was waiting for green
light from legal/business affairs? How long does a typical rights clearance take?
Have you ever found that you could’ve reused an asset but lacked the visibility to know?
Have you ever run into issues with non-compliance? Have you faced potential legal actions for accidental usage violation of digital assets? Have
you ever had to scramble to fix a campaign that you lost the rights to use in some portion?
Sales Tools
Visit fadel.com/ADAM