Transcript Secrets to Marketing on the Internet

eMarketing Overview
Digital Performance Inc.
2700 Cherry Avenue
Long Beach CA 90755
866.469.7623
[email protected]
www.digitalperformance.com
Why focus on the Internet?
 Acquire new customers – reach new
markets
 Cost effective way to reach auto
enthusiasts
 People use it to find “hard-to-find” parts
 Aftermarket Parts are the highest dollar
volume products sold on the Internet
Overview
 About Digital Performance Inc.
 Statistics on Internet Use Today
 Tips to Get Listed High on Search
Engines Like Google and Yahoo
 Online Advertising – Why Do It?
 Other Ways to Market Online
 Improve Your Website
Digital Performance Inc.
A leading eBusiness Solutions Provider with products
and services tailored for the Automotive Aftermarket.
 eCommerce web development & integration
 eCatalog content manager & delivery

performance parts cataloging software
 Build and maintain product data (on website, price
lists, application charts)
 eMarketing strategies and solutions
 Search engine placement & optimization
 DPI’s Aftermarket Search Engines
Search Engines Stats
 Over 150 advertisers
 13+ million visitors
 265+ million page views
 Parts look up has over 800 manufacturers
and 1,000,000 performance parts indexed
 Search by Manufacturer, Part #, or Category
 Over 36,000 aftermarket companies listed –
manufacturers, distributors, publications and
service providers
Overview
 About Digital Performance Inc.
 Statistics on Internet Use Today
 Online Advertising – Why Do It?
 Other Ways to Market Online
 Improve Your Website
Statistics on Internet Use Today
 Two out of every three Americans spend
time online.
 Pew Internet & American Life Project
 42% search for performance parts online
 Performance Stores, Inc.
 45% of people visit Automotive sites
 Reuters
 95% of SEMA companies have websites
 SEMA
Need to Focus More on Internet
 Only 5 out of 50 SEMA companies
surveyed use proper search engine
techniques*
 eCommerce adds 10% to 20% revenue to
a traditional brick-and-mortar company*
 Auto parts exceeded $1 Billion in sales
on eBay
 MarketingVOX News
* Survey by Digital Performance Inc.
Overview
 About Digital Performance Inc.
 Statistics on Internet Use Today
 Online Advertising – Why Do It?
 Other Ways to Market Online
 Improve Your Website
Why Advertise on the Internet?
 Highly effective
 Can track results
 42% look for auto parts online
 Niche sites can target your demographic
better and are usually less expensive
 Most online marketing options are
significantly less than print advertising
DPI Search Engines of the
Aftermarket
 Market exclusively
to Aftermarket
Industry and
enthusiasts
 Advertisers get
on average 350
visits daily
 Over 100,000
visitors daily
 Over 265 million
page views
StreetPerformance Home Page
Features
Market segments help narrow
down your search by specialty
or interest
StreetPerformance Home Page
Features
Main Categories
help narrow your
search down by
specialty parts
and equipment
StreetPerformance Home Page
Features
Check out the
latest products
offered on the
Home Page or by
Market Segment
StreetPerformance Home Page
Features
Find shows and
events in your
area, or catch up
on the latest
industry news
StreetPerformance Home Page
Features
Home Page advertisers get
maximum exposure
StreetPerformance Tab Home Page
Tab Home Page advertisers
get maximum exposure in a
specialized market segment
StreetPerformance Tab Home Page
Main Category Page
Main Category advertisers
get excellent exposure in a
specialized product line
Main Category Page
Category Listings Page
Category Listings is the most
affordable level for advertisers
looking for great exposure
Category Listings Page
Premium Listings show up first
on all category listing pages
Publish eCataloged Parts
Manufacturers can publish popular
parts to StreetPerformance
Distributor Program
Enrolled distributors’ banners
show up on all products pages
for the brands carried
Suggested Online Marketing Budget
 Dedicate 30% to 40% of total marketing budget for
online marketing
 Suggested online marketing budget allocation:
 30% on Website Improvements
 Improve navigation – make it easy to find parts
 Improve content – detailed parts info, tech tips,
installation instructions, etc.
 Optimize for search engines
 25% on PPC or CPM programs
 10-20 keywords – choose specific keywords/phrases
 40% on Niche sites
 StreetPerformance, AutomotiveDigest, etc.
Overview
 About Digital Performance Inc.
 Statistics on Internet Use Today
 Tips to Get Listed High on Search
Engines Like Google and Yahoo
 Online Advertising – Why Do It?
 Other Ways to Market Online
 Improve Your Website
Press Releases with dpiWire
 Use press release services
 Digital Performance’s dpiWire service
 Over 250 aftermarket publications
 Send press releases day or night
eNewsletters
 DPI’s eNewsletters
go to over 80K
subscribers every
month




Showcase products
Press releases
New advertisers
Industry events
 Send your own
eNewsletters on a
regular basis
Testimonials
“There’s a buzz right now in the Industry…
everyone we talk to has great things to say
of StreetPerformance and RaceIndustry…”
.: Oscar A. Romano
General Manager
Ferrea Racing
Testimonials
“Our business immediately increased after
signing up with with the advertising
programs…”
.: Dave White
Owner
White’s Pit Stop
Testimonials
“StreetPerformance is the best directory
I’ve ever used and has driven a bunch of
traffic to our website…”
.: Kevin Schultheis
General Manager
PerformanceDepot.com
Testimonials
“As soon as we started advertising on
StreetPerformance, both our web traffic and
sales leads just skyrocketed…”
.: Al Lovera
Owner
REV
Thank You!
Please contact us for more information on the services
outlined in this presentation.
Digital Performance Inc.
2700 Cherry Avenue
Long Beach CA 90755
866.469.7623
[email protected]
www.digitalperformance.com