Transcript FULL Interactive Presentation

Over 2.7 Million
Over 16.8 Million
Users Per Month
Page Views Per Month
10 Web Sites Reach Your Market
Page Views
Per Month:
Unique Visitors
Per Month:
891,591
100,496
614,508
99,014
530,605
142,145
1,472,215
170,200
1,054,119
181,073
161,958
27,840
1,361,743
209,730
6,002,623
994,498
114,184
24,384
1,669,930
297,794
Our products are the most influential
45
Internet
42
Newspapers
38
Television
23
Magazines
19
Radio
“In the past year, which media’s
advertising has influenced you
to make purchase or obtain a
service?”
Base: Total adults
None
15
Source: 2003 LANG Online User Study
User Demographics
LANG: The audience
52% Female, 48% Male
Avg. time spent online per week: 18.6 hours
87% age 54 and under Almost 40% under age 35
52% own home
77% are locally based -- Right here in the L.A. area!
LA.com: The audience
65% female; 35% male
70% of users are 24-32
College-educated
HHI = $80K+
Education/Employment
83% some college or college grad
51% have HH Income $50,000+
40% college grad or more
17% have HH Income $100,000
GUARANTEED TRAFFIC TO YOUR BUSINESS:
Internet users conduct 5.5 billion searches every month.
Can your business be found?
More than one in five U.S. adults, or 22 percent, say the
Internet is the most effective way to grab their attention
about a product or service with 57 percent of respondents
saying that the Net is where they turn first to research
products they might purchase.
Dan Vigil – Internet Sales Manager San Gabriel Valley Tribune 626-962-8811 ext. 2197
What is Local Search?
• Local Search is a geo-targeted search by a
user for a product or service
• Local Search could take several forms:
– City: Newport Beach Seafood Restaurants
– Zip: Seafood 92660
– Metro: Southern California Seafood
How Does Local Search Benefit Your Business?
Consumers use Search Engines the same way they use the newspaper
and Yellow Pages. They look for products and services to fill their
needs.
Whoever (usually a local merchant) offers them solutions or remedies
for these needs, as found by the consumer, will get the business.
SEARCH
ENGINES
LOCAL BUYER
LOCAL SELLER
What is TrafficMAX?
• TrafficMAX is a unique and powerful service designed to drive
traffic (clicks) to an advertiser’s site from over 30 search engines for
a fixed monthly price
• TrafficMAX GUARANTEES a specific number of clicks to an
advertiser’s web site over a 12-month period
• At least 70% of the clicks with come from “well known” search
engines:
The TrafficMAX Network
Local Search through TrafficMAX gets your business in front of 95% of web users.
We even GUARANTEE a certain amount of people will visit your website throughout
the year. We save you time, we bring you leads and you turn them into new
customers!”
Local Search for GMC Dealers
TrafficMAX powers this
process for local
advertisers
…in SCALE
PROPORTIONS!
Local Ads
Delivered
TrafficMAX Simplifies Online Advertising
• TrafficMAX can be sold to any business with an active web site
• WebVisible Editors review the web site:

Create the keywords & business descriptions

Sends to the appropriate search engines
• Customer only pays for actual clicks
• Fixed fee. No budget to manage.
• Additional TrafficMAX features:
 Third
party audit of click numbers to ensure accuracy
 Welcome
e-mail

Monthly e-mail reports

Unlimited keyword changes
TrafficMAX Saves Your Advertiser Time
Mr. Advertiser, what is your time worth?!
DIY Pay Per Click
• Choose the appropriate search engines
to advertise on (2 hours)
• We choose the search engines for you
(0 hours)
• Initial research of appropriate
keywords (6 hours)
• You help craft keywords, geography,
and package (15 minutes)
• Create advertising copy for each
search engine (different rules for each
one) (5 hours)
• We researches keywords (0 hours)
• Daily management of keyword bids
and budget (12 hours/month)
• We manage keyword bids and budget
(0 hours)
• Monthly optimization of keywords,
advertising copy (4 hours/month)
• We optimize keywords and advertising
copy (0 hours)
• Multiple bills from multiple search
engines (1 hour/month)
• We consolidate bills into one statement
(0 hours)
30+ hours
• We create advertising copy for each
search engine (0 hours)
< 1 hour
Product Overview
Sample TrafficMAX Advertiser
Sample Keywords
• automobile dealer
• used car dealer
• new car dealer
• new cars
• car financing
• car
• Honda dealer
• Honda new car
• Honda used car
• Denver new cars
• Denver automobile dealer
• Lakewood new cars
• Lakewood automobile dealer
Listing Title
Denver Auto Dealer
Long Business description
See our discount coupon! Selection of
Honda cars, SUVs, trucks, and vans.
Build your car option. Honda parts,
repairs and financing.
The TrafficMAX Guarantee
TrafficMAX delivers clicks over the duration of the contract. If the
contract end passes with undelivered clicks, we will continue delivering
clicks for an additional 90 days. If the contract hasn’t fulfilled, the
customer is refunded the $ from any undelivered clicks.
Due to seasonality, duration of the contract, economic conditions,
consumer sentiment and other factors beyond our control, the actual
number of monthly clicks will generally vary.
We do not guarantee monthly pacing, but we try to smooth out the
number of clicks per month as much as possible.
TrafficMAX Categories
Tier 1
Tier 2
Tier 3
Tier 4
Accountants
Air Conditioning
Automotive
All Other Categories
Alcohol & Drug Counseling
Building Inspection
Books
Attorneys
Chiropractors
Children & Baby Services
Bail Bonds
Cleaning services
Collection Services
Dentists
Communication
Cosmetic Services
Financial Services
Computer & IT
Event Planning
Insurance
Consulting Services
Family Services
Loans
Copier and Printing
General Contractors
Mortgages
Credit & Debt Consolidation
Hearing Aids
Moving
Detective & Investigation
Home Health
Office Supply
Education
Home Services
Plumbing
Jobs and Recruitment
Hotels (Motels and B&B)
Florists
Irrigation
Glass (Auto / Home / Commercial)
Landscaping
Industrial Services
Locksmiths
Leisure
Mail Services
Marketing
Music & Related Services
Medical Business Admin
Opticians
Packaging & Shipping
Pest Control
Pumps
Physicians
Roofing
Real Estate
Satellite TV
Restaurants
Sewer Contractors
Retirement Services
Special Equipment
Security Services
Storage
Travel and Related
TrafficMAX Advantages
The Top Search Engines, Targeted Clicks, Predictable Performance & Pricing, Flexibility, Ease of Use
Advertisers reach 95% of consumers through the reach of search
Broad Reach
Targeted Advertising
Predictable Pricing
Turnkey Solution
Flexibility
Guaranteed Clicks
engines (Yahoo, Google,etc.). In short, merchants are where
consumers are looking.
Advertisers get qualified traffic of consumers that are searching for
their business or business type.
Fixed fee pricing. Advertisers only pay for guaranteed package of
clicks and can more easily manage their budget.
TrafficMAX saves time. Advertisers save hours by outsourcing.
TrafficMAX bids on the key words, manages the Search Engines, tracks &
consolidates the results.
Advertisers can change key words with one contact for all search
engines.
TrafficMAX guarantees traffic to your advertiser’s web site.