Transcript Revenue Per Visitor

Goal
Alignment
Company
Metric
Increase revenues
Business
Unit
Improve RPV
Optimization
Goals
Increase AOV
Experiment
Goals
Average Quantity
Goal Breakdown
Revenue:
$2.0m
Revenue Per
Visitor:
$1.00
Average
Order Value:
$50.00
Average
quantity:
2.00
Average per
unit price:
$25.00
Visitors:
2.0m
Conversion
Rate:
2.00%
Add to Cart
User
acquisition:
1.5m
Cart
Checkout
Rate
User
retention
33%
Goals
Strategies
Tactics
Goal Mapping
Add to Cart
Emphasize the
Primary Call to
Action
Minimize
Distractions
Wording /
messaging
Establish a
visual
hierarchy
Communicate
Unique Selling
Points
Design Intuitive
Navigation
Market Products
Effectively
Build a Sense of
Urgency
Select/target
the right
USP’s
Use a clear,
consistent
layout
Test ideal
product
visuals
Show
quantity left
Location /
size
Remove noncritical
content
Refine the
messaging
Structure,
naming, and
order of
sections
Use the right
review
systems
Push
temporary
offers
Design /
color /
iconography
Limit number
of choices
Communicate
visually
Use
iconography
Find ideal
description
text / length
Promote
buying before
set times
Goals
Strategies
Tactics
Goal Mapping
Cart Checkout Rate
Simplifying
decision making
Seamless session
continuation across
visits
Funnel path
optimization
Addressing
questions /
concerns
Abandon
basket e-mails
Tailor user
experience by
selected funnel
path (search v.
browse v.
deals)
Reduce
pressure of the
decision
Push last item
viewed /
redirect to
conversion
step
Reduce number
of steps in
finding and
comparing
products
Simplify
consultation
Push the same
product types
Redirect users
to higher ROI
funnel paths
Reducing steps in
checkout
Personalization
Seasonality
Skipping
upsells
Targeted offers
/ content
displayed
Product
selection by
season
Reduce
questions /
steps
Messaging +
Unique Selling
Points adjusted
by user
segment
Tailor to
varying user
intent
(purchase
versus
research)
Pre-fill data
Marketing +
Imagery per
audience
Optimize
landing pages
per season
Goal Breakdown
for other industries
Digital Commerce + Physical Retail
Profit
Revenue
Profit Margin
Revenue Per
Customer
Online
Revenue
Attribution
Average
Order Value
Conversion
Rate
Advertising
Customers
Offline
Revenue
Attribution
Assisted
Value
Foot Traffic
Conversion
Rate
Basket Size
Web
In-Store
Assisted
Value
App
CAC
Fixed Costs
Variable
Costs
Tax
Transactional
Costs
Shipping &
Handling
Cost of Goods
Sold
Product Mix
Internet / Telecom
EBITDA
Revenue
EBITDA %
Revenue Per
Visitor
Average Order
Value
Per Contract
Contribution
Net Promoter
Score:
Order success,
customer feedback
Conversion
Rate
Upsells:
+ Attribution
LTV
Product
Availability
Visitors
- Affiliate
Commissions
Customer
Type
User
Acquisition
Landing Page
Optimization
Fixed Costs
Retention
Variable Costs
User
Acquisition
Cost of Goods
Sold
Marketing
Mix of sales
Travel & Hospitality
Revenue
# of
Bookings
Customers
Conversion
Rate
Booking
Size
# of nights
Avg. price
per night
Upsells
Travel & Hospitality
(Dutch)
Goals
Winst
Tactics
Out of scope
Marge
Product Mix
Omzet
Revenue Per
Visitor
Visitors
Average
Order Value
Conversie
Number of
Steps
Pre-fill data
Ease of Use
Completion
Rate
User Flow
Calls to Action
Personalizatie
Formaat
Kleur
Text
Upsell
Unique Selling
Points
Location
Timing
Urgency
Acquisition
Cross-selling
Distractions
Retention
E-mail Signup
Follow-up
mails
Financial Services
Revenue
Revenue Per
Users
Stock
Trading
Commission
Rate
Active Users
Online
Banking
Pensions
Deal Size
Interest
Rate
Fund Size
Average
Order Value
Transaction
Fee
Visitors
# of
Transactions
User
Acqusition
Customers
Customer
Conversion
Rate
Average # of
Steps to
Conversion
Retention
Average
Completion
Rate / Step
Feature
Adoption
Active Users
Retention
Feature
Adoption
Habitual
Subscription Models
SaaS
EBITDA
Revenue
EBITDA %
Customer
Lifetime
Value
Monthly
Recurring
Revenue
Deal size
Customers
Customer
Lifetime
Net
expansion
Customer
Acquisition
Qualified
Leads
Lead
Generation
Fixed Costs
Subscription
Rate
Lead
Qualification
Retention
Churn
Expansion
Variable
Costs
User
Acquisition
Cost of
Goods Sold
Marketing
Mix of sales
Television & Media
Key targets
Additional focus areas
Future discussion areas
Revenue /
Visitor
Average Order
Value
Premium
Subscription
Revenue
Product
Conversion
Rate
Conversion
Rate
Normal
Subscription
Users
Product
Conversion
Rate
Product
Attractiveness
Users
Product
Usability
Supply
Stability
Complexity of
buying
Price
Competition
# of steps
Clarity of the
purchase
process
Completion
rate per step
Number of
buying options
Increase
payment
options
Dating Website
Revenue
Integration
with 300 retail
outlets
SoulMates.com
Revenue
Conversion
Rate
Average Order
Value
Intuitive
navigation
Category pages
Product filters
Pricing
Sustainable
churn ratio
Completion
Rate per Step
Quality Content
Increase repeat
purchases
Marketing
Web User
Experience
Distractions
Clear Calls to
Action
Prodauct
differentiation
Design
# of steps
Reduce
checkout
funnel length
Visitors
Multi-channel
selling
Page speed
Direct online
customers to
retail outlets
Advertising-Based
Common advertising models
CPC
Paid per
advertising
click
CPM
Paid per ad
view
Affiliate
Paid per ad
clicked
Paid per
offsite
conversion
CPC
CPC
(pageviews)
CPC (ads)
Ad Views
Ad CTR
Ad CPC
Ad Page
Views
Ad Page
CTR
CPC
CPM
CPM
Ads served
Percentage
viewable
CPM
CTR
Off-site
conversion
Audience
valuation
Affiliates
CPM
Ads
CTR
Value
Off-site
conversion
News & Media
Revenue
Revenue Per
Visitor
Display
Advertising (DFP)
CPM Viewable Ads
Ads served per
page
Sponsorships
% viewable
CPM
CTR
Off-site
conversion
Visitors
Video Ads:
Brightcove
Money vertical:
Top 10 products
on Amazon
Skim-links
Audience
valuation
Affiliates
Users
Outbrain
User acquisition:
60% mobile
Landing Page
Optimization
Social shareability
Engagement
Retention
Article readership
App downloads
Hybrid: Ads + Subscriptions
Revenue
Advertising
Revenue
(Viewable Ads)
Ad Revenue
Per Visitor
Visitors
User
acquisition
User retention
Subscription
Revenue
Ads served per
page
Customer
Lifetime Value
% viewable
CPM
CTR
Off-site
conversion
Monthly
Recurring
Revenue
Audience
valuation
Initial Deal
Size
Net Expansion
Customers
Customer
Lifetime
Churn
Conversion
Rate
Avg. # of
Steps
Completion
Rate
Visitors
User
Acquisition
User Retention
Lead Generation
B2B / Lead Gen
Contract
EBITA
Revenue
Lead Quality
Customer
segments
Sign-up Rate
Segment
profitability
Lead-gen
Conversion
Rate
Lead-gen
Sessions
Direct
Margin
Total
sessions
Lead-gen
CTR
# of Steps
Completion
% per Step
Organic
Search
CTA
Effectiveness
Complexity
of CTA
Amount of
Distractions