Transcript Beyoncé helped Pepsi earn over 700000 social

Psychographics
• Social Class
– High
– Middle
• Lifestyles
– Party
– Active
– Media-centric
Demographics
• Teens
• Adults in their 20’s
Pepsi Pulse
• Introduced in 2012
• Windows 8 dashboard look and feel
• Caters heavily to social media users
• Features plenty of pop-culture content
Do these…
look similar?
Social Media Efforts
1.1 Million Followers
9.7 Million Likes
Recent Advertising/Promotion
• According to Forbes, Pepsi clearly won the battle of advertisement
and social media during Super Bowl XLVII
Why?
Recent Advertising/Promotions (Cont’d)
•
“Beyoncé helped Pepsi earn over
700,000 social comments and actions
during the game and helped power the
brand to a 3 to 1 ratio of positive to
negative conversation.”
•
-forbes.com
“In terms of who won the battle from
our data it’s not even close, it’s Pepsi”
-Brian Kotlyar, Dachis Group director
of marketing
Public Relations
• Advertising to children
– Carbonated drinks not good for children
– Pepsi will only advertise most nutritious products to
children
• Sales to schools
– Focus on water, juice, milk and low-calorie beverages
– “PepsiCo owned bottling operations will continue to offer
healthy hydration options for students and align with
schools to no longer provide full calorie soft drinks in
primary or secondary schools.” -PepsiCo.com