Ethnic Marketing
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Transcript Ethnic Marketing
Ethnic Marketing
Eric Gallie
Crystal-Lee Duke
Agenda
Intro
What is ethnic marketing?
Seeing the difference
Translation
Ethnic Stereotypes
Ethnicity and Religion
Marketing Pitfalls
What is Ethnic Marketing?
Seeing the difference
Understanding a different culture is an
important step to organizing your ad campaign
Once a company sees an opportunity in a
different market they must understand the needs
and wants
Translation
Getting involved in the community is probably
the best way to get your image out there
Pepsi slogan “Come Alive, you’re in the Pepsi
Generation”,
Thai translation reads “Pepsi brings your ancestors
back from the dead.”
Ethnic Stereotypes
The way in which you market to an ethnic
market could have positive or negative effects
for your product
Example
3M and their brand of Scottish tape
Ethnicity and Religion
Religion had a profound effect on many aspects
of individual’s life including:
social class, geographic region, and ethnicity
Angus Reid in showing that 60% of Canadians
reported themselves to be Christians
Marketing Pitfalls
Understand your market
Examples
Levi jeans
Lipton soup
Conclusion
North America is very diverse
Understanding the wants and needs of all your
consumers is very important
Questions????