Transcript marketings_example

Marketing Mix 4p
Example
Marketing 4p example - PEPSI
Introduction to Marketing Mix
Product :
 A tangible object or an intangible service that
is mass produced or manufactured on a large scale
with a specific volume of units.
Price :
 The price is the amount a customer pays for a
product. It is determined by the number of factors
including market share, competition, material
costs, etc
Introduction to Marketing Mix
Place :
 Place represents the location where a product can
be purchased. It is often referred to as the
distribution channel. It can include any physical
store as well as virtual stores on the Internet.
Promotion :
 Promotion represents all of the communications
that a marketer may use in the marketplace.
Promotion has four distinctive elements:
advertising, public relations, personal selling
and sales promotion.
Pepsi ‘s Background
Pepsi is a carbonated soft
drink produced and manufactured
by PepsiCo. The drink was first
made in the 1890s
by pharmacist Caleb Davis
Bradham in New Bern, North
Carolina. The brand was
trademarked on June 16, 1903.
There have been many Pepsi
Variants produced over the years.
Pepsi - Product
PepsiCo , Incorporated is
a Fortune 500,
American multinational
corporation headquartered
in Purchase , New York , with
interests in manufacturing and
marketing a wide variety
of carbonated and noncarbonated beverages
Examples of its variety of products
Competitors
Pepsi - Price
Providing quality products at the lowest possible
price has always been one of the main concerns of
Pepsi. For example, one of the ways they have
been able to assist this effort is by expanding their
use of inexpensive and recyclable plastic bottles.
Pepsi – Place
Factors for channel design
Assortment of Goods:
 Pepsi has a wide assortment of goods. In beverages
some very famous are Pepsi Mirinda, 7up, Slice,
Aquafina, Lehar Soda.
Ubiquitous:
 Restaurant, Pan shops, General Stores,
Confectionaries, all these are some examples of the
fact that the product Pepsi is ubiquitous
Pepsi – Promotion

Pepsi uses various methods to promote its
products, mostly it is through advertisements
“ What exactly is it that enables the best consumer
product companies to grow year in and year out?”
Market positioning is one of the most important aspects of
PepsiCo success. It has been a leader and gaining market
share in each of its core business and strives to continue in
recognizing under-marketed target regions throughout the
world to continually gain market share from its competitors.
The second aspect of PepsiCo's objectives deals with
continuing is strong well- recognized consumer brand name
domestically and internationally.
Methods of Promotion