Transcript How PepsiCo`s Marketing Strategies Create a Stable Customer Pool

Introduction
Pepsi Co. creates a stable customer pool
Different Marketing Strategies
PepsiCo and different marketing strategies
BACKGROUND
• Details about PepsiCo. and their company
• How they began
• What they offered
What other brands are associated under PepsiCo?
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Tropicana
Dole
Gatorade
Mountain Dew
Starbucks
Lays
Media Manipulation?
• What is social media’s impact on society
• How PepsiCo has benefitted from applying this concept to
their marketing strategy
COKE WARS
• PEPSI vs. COKE
• MARKETING BUDGET DIFFERENCES
• BRAND RECOGNITION
Development of PepsiCo. logo
Connections
• Applying this concept to PepsiCo
• Positives in PepsiCo’s marketing.
• Wrapping Up
Annotated Bibliography
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Conlin, J. (2014, Jan 29). New media and marketing landscape. Retrieved from
http://www1bpt.bridgeport.edu/~jconlin/InternetMarketing.pdf
This will describe how internet marketing has begun to take over the market and I will correlate it to how
PepsiCo. Utilizes new marketing strategies and implements them.
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Conlin,J. (n.d). Marketing and advertising in the 21st century. Retrieved from
http://www1bpt.bridgeport.edu/~jconlin/Marketing%20and%20Advertising.pdf
I will figure out a place to put this in and expand on internet marketing
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Divol, R; Edelman, D; Sarrazin, H. (2012, April). Demystifying social media. Retrieved from
http://www1bpt.bridgeport.edu/~jconlin/DemystifyingSocialMedia.pdf
To use as
quote, Divol is mentioned in the fifth paragraph to explain the four key components of following up on internet
marketing strategies.
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Esterel, M., & Bauerlein, V. (June, 2011 28). PepsiCo Wakes up and Smells the Cola. Retrieved from
http://online.wsj.com/news/articles/SB10001424052702304447804576412043487648846 This article helps to
explain the effects of administration leaving PepsiCo and how it has negatively affected their revenue.
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Pepsico. (November, 2013 06). Retrieved from http://www.forbes.com/companies/pepsico/ This will be used
in the second paragraph to explain some of the basic structure and fundamentals of PepsiCo.
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PepsiCO. (March, 2014 27). Lay’s to launch biggest global integrated marketing campaign in the brand’s
history. Retrieved from http://www.pepsico.com/Media/Story/Lays-to-Launch-Biggest-Global-IntegratedMarketing-Campaign-in-the-Brands-Histor032720141384.htmlThis article will show how PepsiCo’s marketing
strategies are world famous and why they have such a strong customer base.
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U.S. Digital Future in Focus. (2013, Feb) Retrieved from http://www1bpt.bridgeport.edu/~jconlin/US-DigitalFuture-in-Focus-2013.pdf Used in fourth paragraph to define the importance of social media and the gain it can
create for a company.