Transcript - SlideBoom

The Five Legal Issues with Online
Advertising
Placing ads on your website can provide you with the ability to
generate good income, but it can also create a number of
different headaches if you do not pay attention to what types of
advertisements you are showing. We are not talking about ads
that are not relevant to your visitors, but about those that could
well put you on the wrong side of the law.
If you are a publisher, it might be quite easy to just let an ad
network show ads on your site without any restrictions, but you
better be aware of what they are showing before you use them,
as you are ultimately responsible for the contents of your site. If
you are an advertiser, it is even more important for you to run an
ad campaign that is clear from legal issues. Here are five issues
that could arise with online advertising that might put you in hot
water:
False Advertising
Companies who are trying to sell products will take time to
highlight the benefits of the items they deliver. Every company
is well aware that they cannot make claims about their products
that simply are not true, but that does not stop them from trying.
This tends to be especially true in the weight loss industry,
where new pills and diet fads seem to pop up on a daily basis.
Many make wild claims that simply cannot be substantiated,
and are therefore a risky type of ad to show.
Illegal by Region
Ads for online casinos and sports gambling can be very
lucrative indeed, but the fact of the matter is that gambling is not
legal in every part of the world. For example, in the United
States, sports gambling is actually legal only in the state of
Nevada.
Age Restriction
Another type of ad that tends to be generally high paying is that
of the porn industry. We are talking about a billion dollar
industry here, and one that thrives online, but there are age
restrictions that come into play. For example, if you have a site
devoted to video games that is likely to be visited by minors,
you cannot, under any circumstances, display ads for porn.
Disclaimers
We spoke briefly about the issues that you might face with
advertisements for diet pills and similar items. One way to show
these types of ads and stay away from legal problems is to
ensure that they come with a disclaimer that states the products
have not been approved by the FDA. Nonetheless, be sure that
they are not making any wild claims even with the disclaimers.
The same rules apply to tobacco products, which must come
with a health warning attached, and which cannot be shown to
minors.
Gray Areas
There are some types of ads that are a little trickier to figure out.
These types of ads could include promotions for penny stock
robots and MLM business models, many of which might fall
under the Ponzi scheme umbrella. It is almost impossible to tell
which of these are on the up and up, so it is better to avoid them
completely, just to be safe.
To summarize, make sure not to show any adult ads to minors,
any ads with false claims, and any ads that are deemed illegal in
the region being shown. If you find it hard to restrict adult ads
from minors and gambling ads in states where it is legal, then
find a way to restrict them all together. In this case, it is
definitely better to be safe than sorry.
Adspeed adserver software is a reliable for ad serving and ad
management. Adspeed Ad servers for publishers combines latest
ad serving technologies with advanced web analytics to
maximize your advertising revenue. Driven by the changing
needs, adserver goal is to help you execute online advertising
strategy efficiently.