Transcript FM 1.01-1A Interrelationship of the fashion careers fields

Interrelationship of the
fashion careers fields
FM 1.01 1A
Career fields in the
fashion industry
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Apparel
Fashion Advertising
Public Relations
Retail
Retail Buyers
Special Events
Textile
Textile and Apparel Sales and
Distribution
• Visual Merchandising
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Personal characteristics
needed for success in the
fashion industry
• Ambitious
• Willing to work hard
• Pleasant in appearance and
manner
• Genuinely interested in people
• Energetic
• Inquisitive and willing to learn
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Career Opportunities
in Textiles
 Range from developing the
initial fibers to selling the
finished fabrics
 Best opportunities are for
people with strong education,
continually developed and
updated skills, and bilingual
communication skills.
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Career Opportunities
in Textiles (cont.)
Research and Development
• Employment opportunities
• Fiber manufacturing
• Textile mills
• Testing labs
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Career Opportunities
in Textiles (cont.)
Research and Development
• Aptitudes, skills, and
knowledge required
• Love of science
• Patience in working towards a
solution
• Creative imagination
• Curiosity
• Strong attention to detail
• Good communication skills
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Career Opportunities
in Textiles (cont.)
Design
• Work ahead of current
season to research and
forecast upcoming trends
with proper yarns, blends,
textures, and performance
characteristics
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Career Opportunities
in Textiles (cont.)
Design
• Market analyst: Conducts
market research to discover
future textile needs.
• Print/repeat artist: Creates
original textile surface
designs which may include
color combinations and
repeats.
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Career Opportunities
in Textiles (cont.)
Design
• Motif artist: Designs an idea
or theme (a motif).
• Colorist: Creates color
combinations for designs.
• Strike-off artist: Arranges
prints on fabrics after motifs
and colors have been
established.
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Career Opportunities
in Textiles (cont.)
Design
• Fabric stylist: Serves as
the bridge between the
creative and business
aspects by coordinating
fabric design, production,
and sales.
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Career Opportunities
in Textiles (cont.)
Design
• Aptitudes, skills, and
knowledge required
• Imagination
• Creativity
• Artistic ability for different
design careers
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Career Opportunities
in Textiles (cont.)
• Production
• Largest segment of the
textile industry
• Employees operate machines
that perform manufacturing
procedures.
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Career Opportunities
in Textiles (cont.)
• Production
• With the advancement of
technology, most production
operations have computerized
equipment.
• The computer skills needed to
perform tasks in this work
environment can be learned on
the job or through formal
education.
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Career Opportunities
in Textiles (cont.)
• Sales
• Salespeople are the
communication link between
their company and the
market, selling to yarn
producers or fabric
manufacturing firms. Firms
with finished fabrics sell to
apparel designers and
manufacturers.
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Career Opportunities
in Textiles (cont.)
• Sales
• Aptitudes, skills, and
knowledge required
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Ambition
Knowledge of fashion
Good communication skills
Integrity
Stamina and pizzazz
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Career Opportunities in
Apparel Manufacturing
• Ready to wear apparel is
mass-produced in large
quantities.
• The number of apparel
industries in the U.S. is
decreasing due to imports,
higher technology, and
lower retail sales.
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Career Opportunities in
Apparel Manufacturing
(cont.)
• Fashion designer: One who creates
or adapts clothing and accessory
designs for manufacturers, retailers, or
individual clients
• Top fashion designers create their
own custom designs or ready-towear lines two to six times a year.
• Success depends not on creativity
but on whether customers accept
and purchase what the designer
has created that season.
• Examples: Armani, Liz Claiborne,
Mary Quant, Tommy Hilfiger.
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Career Opportunities in
Apparel Manufacturing
(cont.)
• Design stylist/copyist: Adapts
and mass produces high-priced
fashion styles for sale within the
price range of their customers.
• Qualifications include technical
knowledge of fabrics, expertise in
pattern making, manufacturing
costs, awareness of changing
social and economic trends and a
strong sense of color, line and
proportion.
• Personal traits such as creativity,
drive to succeed, and enthusiasm
are very important.
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Career Opportunities in
Apparel Manufacturing
(cont.)
• Sketchers: Draw
freehand illustrations of
ideas designers have
created with fabric draped
onto mannequins.
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Career Opportunities in
Apparel Manufacturing
(cont.)
• Production
• Plant manager: A person in
charge of all operations and
employees at a manufacturing
plant.
• Pattern makers, graders, and
markers are pre-production
employees that complete their
functions either by hand or
using computers.
• The production process
includes jobs such as
spreaders, cutters, assorters (or
assemblers), and operators.
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Career Opportunities in
Apparel Manufacturing
(cont.)
• Sales
• Showroom sales: In-house sales
employees who present the goods
to visiting potential buyers.
• Merchandise coordinator: Verifies
that merchandise is visually
presented as effectively as
possible within the retail stores.
• Traveling sales representative:
Sells away from the showroom to
established accounts and new
customers within a designated
sales territory.
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Career Opportunities
in Retail
• Aptitudes and skills
required
• Ability to work well under
stress
• Ability to get along well
with others
• Ability to think quickly
• Good organization skills
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Career Opportunities
in Retail (cont.)
• Retail sales associate:
An entry-level employee
who sells goods directly
to the customer.
• A job that can lead to other
positions in the retail
industry.
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Career Opportunities
in Retail (cont.)
• Retail buyer: A merchandising
professional responsible for
selecting and purchasing
goods for the company.
• Must adapt to a variety of price
lines and types of merchandise
• Travels often
• Performs a great deal of
research, planning, and record
keeping
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Career Opportunities
in Retail (cont.)
• Fashion Director: A person
that creates and
coordinates the fashion
image and buying program
for one or many stores.
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Career Opportunities
in Retail (cont.)
• Management Opportunities
• Merchandise Manager:
Coordinates the merchandise of
several departments within a
store; oversees a group of buyers
using creativity in developing new
merchandise ideas.
• Operations Manager: Oversees a
department or group of
departments; acts as a liaison
between the buyer and the sales
staff, providing feedback
regarding sales and inventory;
works to maximize profit and
maintain effective customer
service.
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Career Opportunities
in Retail (cont.)
• Additional Retail Opportunities
• Stock keeping: Responsible
for receiving goods, protecting
them, and controlling their
movements.
• Distribution planners: Keep
track of all aspects of
merchandise through
computerized systems at
central or regional distribution
centers.
• Trainer: Responsible for giving
orientation classes to
salespeople on equipment,
procedures, and soft skills.
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Auxiliary Services
Career Opportunities
• Promotion: The process of
communicating fashion
information to the public.
• Modeling: The combination of
advertising and performing
whereby someone wears
garments or accessories to
show how they look.
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Auxiliary Services
Career Opportunities
(cont.)
• Photography: Taking still
pictures showing fashionable
clothing and accessories and
using creative props,
backgrounds, and special
settings to create a specific
mood and image.
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Auxiliary Services
Career Opportunities
(cont.)
• Writing: Creating, editing, and
sharing fashion information
through the mass media.
• Visual merchandising:
Responsible for creating and
setting up walls, racks, and
displays to show the merchandise
being offered and to reflect the
desired image of the store.
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Auxiliary Services
Career Opportunities
(cont.)
• Advertising: Responsible for
formulating approaches to
attract and inform potential
customers about a product or
service.
• Account executive: Serves
as the liaison between the
advertising agency and the
client and is responsible for
selling to and handling
specific advertising
accounts.
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Auxiliary Services
Career Opportunities
(cont.)
• Advertising
• Media buyers: Selects and buys
the best media for the client’s
advertisements after negotiating
for times, positions, and the
lowest rates.
• Art director (advertising
designer): Creates the concepts
of advertisements for all forms of
media including newspapers,
magazines, and flyers, radio,
outdoor media, and television.
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Auxiliary Services
Career Opportunities
(cont.)
• Fashion forecaster: Highly-skilled
consultant who predicts future
trends based on observation and
work with fiber producers,
colorists, and researchers.
• Public relations: Helps a company
project a specific image through all
forms of media using publicity and
special events and by anticipating
problems and handling complaints.
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Auxiliary Services
Career Opportunities
(cont.)
• Theatrical costuming:
Creating wardrobes for
performers in a stage play,
opera, circus, commercial,
or television show taking
into consideration the
script, lighting, and budget
limitations.
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