Transcript Colorado Springs Gazette

In-Banner Video Advertising Advertising online works, video makes it work better!
Online video ads drive
your message home!
A RICH USER INTERACTION CONTAINED WITHIN YOUR AD
With in-banner video ads, you can deliver both a powerful message and a rich
experience. Use your high-quality video to engage, educate, and capture viewers’
imaginations. Use overlays to initiate conversations and encourage actions: Take a
poll. Download a coupon. Find the nearest retail outlet. Redirect to more video. Link
to social media.
EXTEND YOUR TV SPOT TO THE WEB
Combine the impact of your TV spot, or your photo and video assets, with the
tremendous interactive capabilities of the web. Add dynamic targeting and the
ability to swap messages in real time.
INTERACTIVE FEATURES
DYNAMIC TARGETING
- Encourage viewers to send to a friend and link to blogs,
Facebook, Twitter, and more.
- Respond immediately to campaign developments, swapping
messages in minutes, without having to re-traffic ads.
- Engage viewers with questions and polls right inside the
video ad.
- Test multiple ad creatives, and automatically eliminate
poor performers.
- Use built-in forms to capture user information and create
audience lists.
- Target different messages and creative by DMA, zip code,
or area code.
- Offer viewers the chance to drill deeper by branching to
other videos within the same Player.
Joe Smith, Sales Representative
561/844-1212
Video Advertising by Industry
AUTOMOTIVE
- Leverage the powerful video content associated with national
brand ads.
- Introduce interactive elements with geographically-oriented
messaging.
POLITICS
- Respond rapidly to changes in the political wind. Target
different audiences with different messages and swap
messages in an instant.
- Leverage features like polling, forms, social media, and
telescoping.
- Dynamically drive viewers to local dealerships.
HEALTHCARE & EDUCATION
- Create recruitment ads using your existing video assets and
add custom overlays to drive actions.
- Customize overlays that make appeals to donate, volunteer,
attend a rally, or get out the vote.
- Target ads to your ideal audiences’ locations.
RETAIL
- Use high impact video to promote special offers. Let viewers
print coupons from within the ad.
- Use forms to make it easy for prospects to get information or
register for tours.
- Drive viewers to the closest retail store based on their IP
addresses.
- Leverage ads in conjunction with one or more co-op partners.
EVENTS & ENTERTAINMENT
- Advertise movies and entertainment based on location.
- Dynamically introduce locally relevant text and graphics.
- Incorporate features, such as Fandango, that direct viewers
to show times and locations based on their zip codes.
Joe Smith, Sales Representative
561/844-1212