Transcript Slide 1 - Cloudfront.net

Digital Adwise
T-Mobile Lesson Two
Spot the advert
Learning outcomes
Starter
What is digital media?
• Where do we see adverts?
• Click here to enlarge the images.
Starter
What is digital media?
• Here are some examples of devices we use to
look at digital media.
Starter
What is digital media?
• Examples of digital advertising.
• Click here to view the ads in full.
Starter
What is digital media?
• Examples of digital advertising.
• Click here to view the ads in full.
Activity 1
Is it an ad or not?
View full adverts
Activity 1
Is it an ad or not?
View full adverts
Activity 2
Tag the ad!
Click on the images to play the ‘Tag the Ad ‘game.
Activity 3
T-Mobile campaign
• View the promotional video for the T-Mobile
campaign.
• List the different forms of media which were
part of the advertising campaign.
• Which forms provided free advertising for TMobile? Why is free advertising important?
Activity 3
T-Mobile campaign
What new forms of advertising were part of the TMobile campaign?
What was the role of the customer or consumer in
these different forms of advertising?
Do you want to buy a product if you can sing or say a
slogan? If you recognise a brand, are you more likely
to buy it rather than a different one?