Digital Adwise Lesson One What is an advert?
Download
Report
Transcript Digital Adwise Lesson One What is an advert?
Digital Adwise
Lesson One
What is an advert?
Learning outcomes
To understand the
different uses of
advertising; to sell,
inform, persuade
To understand that
advertising is all
around us.
Starter
Where do we see adverts?
How many adverts have you
seen today?
Starter
Where do we see adverts?
• More than you might have guessed ...click here to see some
examples.
• Some research estimates that we see 500 adverts a day.
Activity 1
Advertising is all around
• What advertising can you see in our school?
Activity 1
Advertising is all around
• Where do we see adverts?
• Click here to enlarge images.
Activity 2
Who sees the adverts?
• Match the audience with the advert location.
Activity 3
What is an advertisement?
Can you
explain what
an advert is in
one sentence?
Activity 3
What is an advertisement?
"An advertisement is a message that can
tell you something you need to know,
or which persuades you to buy a product,
or which puts forward a point of view."
Activity 3
What is an advertisement?
"An advertisement is a message that can
tell you something you need to know,
or which persuades you to buy a product,
or which puts forward a point of view."
Activity 3
What is an advertisement?
• Think of as many different advertisements as you
can, then fill these into the worksheet provided.
• Forgot to download the worksheet? You can find it
here or click on Sammy to use the online version.
Activity 3
What is an advertisement?
• What is the purpose of the ad?
• View the ads here
• Download the activity sheet here
Plenary
What do you think about advertising?
• Sort the different
opinions into the two
boxes depending on
whether you "agree" or
"disagree" with the
statements.
Click here to start!
Back
Click on the image