Transcript Commercials What are they trying to sell us now?

Commercials
What are they trying to sell us
now?
Customer’s View 0f Media
Newspapers
Magazines
Internet
Outdoor
Consumer’s
View of Media
Advertising
Radio
Wireless
World Wide Web
Television
Planning Message Delivery
Average TV commercials viewed
• The average Canadian children sees
350000 TV commercials before
graduating from high school, spends
nearly as much time watching TV as
attending classes
• Students today are watching an average
of 11.2 hours of television each week
Advertising:
• As advertising "guru" David Ogilvy says,
"You are not advertising to a standing
army; you are advertising to a moving
parade.“ How is that?
10 advertising techniques that
work:
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1. Always repeat the basics in your ads
2. Promise a benefit or provoke curiosity in the headline
3. Using the word "you" in the headline increases readership
4. Try different headlines for the same product
5. Offer that which is unique, different and yours alone
6. Show a "proof" of ads you plan to use to friends without revealing that
they're yours
7. You can't sell more than one item (maybe two)in a 30-second TV or radio
ad
8. Avoid superlatives and exaggerations
No one believes words like the greatest, unbelievable or fantastic offer.
9. Use testimonials
10. Be specific and factual
Super Bowl advertiser that just shelled out a record $2.4 million for a 30second spot on what will be the most widely watched TV show of the year.
Average cost to make a :30 TV commercial: $358,000
Team Groups
8A
8B
Team Groups 8A
Group 1
Sara Lewis
Fallon Singer
Christian Curtis
Steven Force
Alexya Haro
Victoria Hamilton
Justin Howell
Team Groups 8A
Group 2
Taylor Hargett
Grace Yost
Justine Konderik
Robert Sullivan
Wesley Elford
Conner Cole
Paul Carrick
Team Groups 8A
Group 3
Joseph Demirjian
Justin Robles
Megan Shoemaker
Madison Morrow
Lauren Cordier
Dakota Petersen
Brianna Giles
Team Groups 8A
Group 4
Mary Ward
Kate Schwab
John Ferrari
Nicholas Serro
Catherine Fakler
Jacob Penney
TJ Leavitt
Team Groups 8A
Group 5
Ryan Hogan
Daniel Nguyen
Biley Rukvina
Brian Poupore
Zachary Osselaer
Connor Devereux
Team Groups 8B
Group 1
Megan Miller
Connor Kirk
Mitch Hosier
Daniela Applegate
Sarah Blanchard
Alix Skelpsa
Dex Hiland
Team Groups 8B
Group 1
Megan Miller
Connor Kirk
Mitch Hosier
Daniela Applegate
Sarah Blanchard
Alix Skelpsa
Dex Hiland
Team Groups 8B
Group 2
Sarah Peterson
David Miller
Mattheu Raiola
J’Seaun Pierre But’ierries
Jake Schlueter
Casey Scott
Rachel Hommel
Team Groups 8B
Team 3
Anthony Bonacci
Lauren Marcelo
Dakota Couture
Gabi Ruiz
Erika Strom
Stephanie Isaac
Eddie Krolak
Team Groups 8B
Team 4
Andrew Ranshaw
Connor Field
Megan Collins
Rachel Calvis
Kim Brillas
Jenna Eccles
Matthew Salamun
Team Groups 8B
Group 5
Victoria Morano
Austin Montag
Brett Berry
Ashley Copeland
Sarah Graif
Michael Mische