Transcript What Newspapers Can Learn From Radio

What Radio Advertising
Salespeople Are Bringing To
The Marketplace
Presented by
Stephen C. Trivers of
What Radio Advertising
Salespeople Bring to the
Marketplace
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Represent several stations
Variety of formats… AM & FM
Offer the entire cluster – that’s Reach
Optimum Effective
Scheduling
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Schedules that will reach the audience 3.1
times within a week
That’s Frequency
Spec Spot
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Reps will go to clients with copy ideas in a
:30 or :60 second commercial
The ideas come from previous
conversations with the client
The client can hear how effective radio
can be
Reach, Frequency, & Great
Creative
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What’s not to like?
And…
The price will be far less than a full-page
newspaper ad!
The Sales Reps Are…
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Ready to offer…
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Program sponsorships
Feature sponsorships
Promotional opportunities
Website content
Sales Rep Training
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They know about…
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Newspaper
TV
Cable
Outdoor
Direct mail
They suggest their clients use a Media Mix
Radio’s Strengths
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Large audience
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Over 90% of all adults listen to radio during
the week
Portability
Get the last word
Cost efficient
What We’re Reading
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“33 Ruthless Rules of Local Advertising”
by Michael Corbett
“The Wizard of Ads” by Roy Williams
“Optimum Effective Scheduling” by Pierre
Bouvard and Steve Marx
“How To Out-Negotiate Rate Chiselers” by
Dave Gifford
Smart Operators Offer…
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Continuous training and learning
opportunities
After all, Advertising Sales is a Profession
When we help our clients solve
their problems, we solve our
own problems as well.
For more, please contact me at
(269) 385-2757 or
[email protected]