Transcript xpl11_conditionals

CONDITIONALS
XPLORE 11
Unit 2.5. The Power of Advertising
Unit 4.6. Beyond Stereotypes
Teresa Pinto de Almeida ▪ Paula M. Araújo ▪ Telma Coelho de Sousa
MAIN CLAUSE
IF-CLAUSE
The ad campaign works
if more and more consumers
buy the product.
ZERO CONDITIONAL – expresses
certainty / factual situations
If consumers reject the message
of an ad,
MAIN CLAUSE
IF-CLAUSE
the campaign will fail its aim.
CONDITIONAL TYPE 1 – expresses
possible situations
MAIN CLAUSE
What would happen
if advertising was banned*?
IF-CLAUSE
* Passive form
CONDITIONAL TYPE 2 – expresses
improbable situations
If the UN hadn't adopted the
Declaration of Human Rights,
IF-CLAUSE
there would have been a much
MAIN CLAUSE
higher violation of people's rights.
CONDITIONAL TYPE 3 – expresses
unreal situations
Conditional Type Zero
IF +
Conditional Type 1
IF +
,
,
They’re going to lose the next advertising
campaign if they don’t change the team
Conditional Type 2
IF +
Conditional Type 3
IF +
,
,
Conditional sentences
• Conditional clauses are normally used when we talk
about a possible situation, both in the past and in the
future.
• Although there are many clauses which fit the 1, 2, 3
conditional patterns, there are many which do not.
• If is not the only word we can use to introduce
conditional sentences. The most common alternative
to if is whether but if is more frequent than whether.
Conditional sentences – If and unless
• Often when we are talking about present situations,
we use unless instead of if...not.
• Unless means except if or simply it means if...not.
Both of these examples have the same meaning and
refer to the present time.
They’re going to lose the next advertising
campaign if they don’t change the team.
Unless they change the team, they’re going to
lose the next campaign.
Now Practise!
Teresa Pinto de Almeida ▪ Paula M. Araújo ▪ Telma Coelho de Sousa
Complete the sentences with the correct
verb tense. (type 0/1/2)
didn’t exist (not/exist), consumers
1. If advertising _____________
would be less informed about their choices.
are / will be
2. If we watch TV commercials, we _______________
(be) exposed to their creativity and art work.
wouldn’t be (not/be) so weary of advertising
3. We _______________
if ads weren't so exaggerated.
4. If we ____________
believe (believe) everything adverts say,
we are easily deceived.
5. Advertising agencies _______________
would stop (stop) earning
millions if their work failed its goals.
Teresa Pinto de Almeida ▪ Paula M. Araújo ▪ Telma Coelho de Sousa
B. Rewrite the sentences as suggested
below. (type 0/1/2)
1. Advertising is so trivial that we don't think about its
impact on our decisions.
We would think...
about the advertising impact on our
decisions if it wasn’t so trivial.
2. Try this chocolate! You'll crave for more!
If you try...
this chocolate, you will crave for more.
3. Consumers need to be more critical so as not to
be tricked into bad deals.
Unless consumers are...
more critical, they will be tricked into
bad deals.
4. Many people show a deep desire to buy things so
they are vulnerable to advertising.
People wouldn't be...
so vulnerable to advertising if they didn’t
show a deep desire to buy things.
Complete the sentences with the correct
verb tense.
1. If there was no violence in Northern Africa, people
wouldn’t be (not/be) forced to leave their countries.
_____________
2. If you ____________
(be) a target of discrimination,
are
you can ask for help and legal support.
3. Discrimination would
____________________
have stopped (stop) by now
if governments had had much stricter legislation.
will feel
4. Ethnic minorities ________________
(feel)
discriminated against if media networks continue
stereotyping them.
didn’t give in (not/give in) to peer
5. If teenagers ______________
pressure, they would behave more fairly.
had broadcast (broadcast) a fair
6. If the media _______________
vision of Africa, we wouldn't have created these
stereotypes.
B. Rewrite the sentences as suggested
below.
1. The Declaration of Human Rights was created because
people's basic rights were violated during WWII.
If people's basic rights hadn't been...
violated, the Declaration of Human
Rights wouldn’t have been created.
2. Unless governments respect minorities' rights, the
United Nations will sanction them.
The United Nations will sanction governments...
if they don’t respect minorities’
rights.
3. Racial segregation in southern U.S. was banned
thanks to the demands of the Civil Rights Movement.
If the Civil Rights Movement hadn't demanded it, ...
racial segregation in southern U.S.
wouldn’t have been banned.
4. Prejudice exists because it is the result of a
misguided perception of our multicultural world.
If people didn't have...
a misguided perception of our multicultural
world, prejudice wouldn’t exist.
Further Practice!
Conditionals / If-Clauses Quiz 1
Conditionals / If-Clauses Quiz 2
Teresa Pinto de Almeida ▪ Paula M. Araújo ▪ Telma Coelho de Sousa
CONDITIONALS
XPLORE 11
Unit 2.5. The Power of Advertising
Unit 4.6. Beyond Stereotypes
Teresa Pinto de Almeida ▪ Paula M. Araújo ▪ Telma Coelho de Sousa