Transcript Slide 1

welcome u
sophomore spring semester,
major requirements and
job search techniques
Welcome to the
Marketing Department
Community!
• First Community Connection: Introduce
yourself to the person next to you, in front of
you, and in back of you
• Second Community Connection: Meet
marketing faculty
• Third Community Connection: Your advisors
• Fourth Community Connection: Career
support
What’s Required for the Major?
• Business core course: Competitive Effectiveness
• Two required courses: Marketing Research and Marketing
Management
• Four marketing electives from among the following:
– Advertising
Management
– Buyer Behavior
– Interactive Marketing
– Database Marketing
– Data Mining
– International Marketing
– Marketing Analytics
– Marketing of Services
– Professional Selling
– Sales Management
– Sports Marketing
– Entrepreneurial
Marketing (part of the
Entrepreneurship Minor)
– Integrated Marketing
Campaigns
What Can I Do in Marketing?
• Brand management
• Corporate sales
• Advertising
management (Accounts
side)
• Data analytics
• Marketing research
• Fashion marketing
• Retail Design and
Development
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•
•
•
•
Fundraising
Event planning
Social media
Direct marketing
Search engine
optimization
• Sports marketing
Advertising
Brand Management
Sales and Retail
Digital, Online and
Social Media Marketing
Sports Marketing
Marketing for Non-Profits
How do I Get There from VSB?
• Want to be in
advertising?
– Advertising
Management
– Integrated Marketing
Campaigns
• Maybe brand
management?
– Consumer Behavior
– Data Mining
– Advertising
Management
– CoOp experience
• How about sales?
– Personal Selling
– Sales Management
• Market Research or
Analytics, anyone?
– Market Research
– Data Mining
– Marketing Analytics
What’s the Internship and Job
Search Process Like?
• Jobs in marketing can be:
– Organized internship and long term job training
programs
– Co-op positions during the semester
– Part-time positions during the semester
– Individual positions by company
• Can be different hiring cycle from other
disciplines
What’s the Internship and Job
Search Process Like?
• Many corporate organized internship and full
time positions recruited for in the fall
What’s the Internship and Job
Search Process Like?
• Hiring also takes place in the spring,
sometimes as late as March and April
• Hiring firms may not repeat year to year
• New firms show up all the time
• Often one or two marketing positions open
at a particular company
Got a Job!
Recent Marketing Placements
15
Market U Tools for Internships
Market U Tools for Internships
How can I get experience?
Contact: Clay Center, Undergraduate Career Center
• Part time internship with a local company
during the semester
• Explore a co-op opportunity
• Find a summer internship
• Study abroad with summer internship
Intern During the Summer:
Contact: Ceiwyn Craig-Moore, Clay Center
• Intern during the summer
– Great chance to test drive an industry or position
– You can do an internship and earn three free elctive
credits, 2x
– You can do an internship and get paid
– You can do an internship that earns three credits, AND
you get paid
• Hiring right now:
– marketing internship, kpmg
– summer intern, camden river sharks
– marketing imersion summer experience, marketing
edge and google
Intern During the Semester:
Contact: Ceiwyn Craig-Moore, Clay Center
• Part time internships during the school year
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–
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Many go unfilled
Paid and unpaid opportunities
10-12 hours per week on average
Provides tangible experience when applying for
summer internship positions
• Hiring right now:
– marketing and communications intern, longwood
gardens, thru 3/22
– communications intern, the baldwin school, thru 3/26
Explore a CoOp:
Contact: Christine Della Penna, Clay Center
• Marketing CoOp opportunities include:Johnso
–
Brand Management
Business Development and Corp. Sales
• Advantages
– Paid for full time work, often $20-25,000 for semester
– Can stay on track for graduation by taking summer courses
(plus one class during the CoOp)
– Usually local to campus, so you still live here
– Can still hang out and live with your friends, even though
you are working
– Can be feeder programs for full time work
Study Abroad with Internship
Business Study Abroad Internship Programs
Study Abroad
Business Study Abroad Programs
How Do I Learn About
Marketing Career Options?
How Do I Learn About
Marketing Career Options?
Undergraduate Career Center Online Resources
What Else Can I Do
RIGHT NOW?
1. Start your network by setting up a LinkedIn
profile
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•
Official Villanova University Alumni Association
Group
Alumni Student Mentor Sub-group
2. Attend internships career events and marketing
site visits
3. Get your resume reviewed at UCC.
4. Schedule a practice interview.
5. Get familiar with GoNOVAJobs
Attend a Marketing Internship
and Job Search Event
Spring Marketing Site Visits
• Careers in Sports Site Visits:
MSG site visit,
Eagles/Lincoln Financial
Field, Citizens Bank Park
• NYC Ad Day: Fall
• Business of Sports
Conference: March 23
• Philly Fashion Treks
– Lily Pulitzer, QVC, Urban
Outfitters
Spring Career Events
• Spring Business and Arts
Career Fair: February (just
happened….LOTS of
opportunities for interns)
• NYC Big East Career Fair:
March 13
• Philadelphia Non-Profit and
Government Career Fair:
March 26
Market U: It’s In Your Hands
• The only one who can market u is YOU!
• WE can help you develop your brand
– Marketing Faculty
– Clay Center
– Undergraduate Career Center
• You can land a terrific internship and full time
position in marketing
• You have to start taking action NOW to get
there.
so get your game on:
market u
Breakout Sessions
Pick three areas you are
interested in:
– Brand Management: 1063
– Fashion marketing: 1047
– Sports marketing: 1047
– Sales/Business Development, 1047
– Non-Profit marketing: 1047
– Digital/e-commerce: Lobby
– Advertising: Lobby
Good stuff to know: Scheduling
Contact: Bud Drago, Julie Pirsch, Greg Bonner
• MKT 2375, Marketing Management, is taken
in the fall of your senior year
• VSB 3006, Managerial Accounting, must be
completed before MKT 2375
– If you plan to study abroad, get this obligation
done first (or over the summer) before VSB 3008,
Operations Management
Good Stuff to Know:
Studying Abroad
• Considering studying abroad?
– Econ 3108, Global Political Economy
– Marketing elective like international marketing,
international advertising. Must be pre-approved.
– Humanities Elective
– Social Sciences Elective
– Free Elective
– Complete an internship for three free electives
credits
Good Stuff to Know: CoOps
• CoOps take place over one full semester
– Earn six credits of free electives from the CoOp
– Take one class at night or distance learning during
the CoOp for three credits
– Take additional classes over the summer as
needed
– Tuition covers in-semester courses and summer
courses
Marketing Support
• Mr. Bud Drago
• Dr. Julie Pirsch
– Marketing Advisor
– 3023 Bartley
– Marketing Advisor
– 3063 Bartley
– [email protected]
– [email protected]
– 610.519.4349
– 610.519.5967
• Dr. Greg Bonner
– Department Chairperson
– 3015 Bartley
– [email protected]
– 610.519.4352
• ANY department
member can help get
you started. Just ask.
(Awesome) Marketing Faculty
• Hae-Kyong Bang: Competitive
Effectiveness, Advertising
Management
• Aronte Bennett: Marketing
Research
• Greg Bonner: Marketing
Management
• Michael Capella: Serving as
Graduate Dean
• Lan Chaplin: Buyer Behavior
• Kristy Crocker (Adjunct): Sports
Marketing
• Bud Drago: Competitive
Effectiveness
• Ron Hill: Philosophy of Exchange,
Marketing Management
• Eric Karson: Interactive
Marketing, Marketing Research
• Jeremy Kees: Competitive
Effectiveness
• Jim Mullen: Professional Selling,
Sales Management
• Julie Pirsch: Competitive
Effectiveness, Marketing
Analytics, Advertising
Management
• Richard Scholl (Adjunct):
Integrated Marketing Campaigns,
Services Marketing
• Ray Taylor: International
Marketing
Career Support
• Bartley 1054, 610.519.5532
– http://claycenter.villanova.edu
• Professional Development team:
– Christine DellaPenna,
Internship/CoOp Coordinators
– Michelle Galloway & Autumn
Sunderlin, Assistant Directors of
Professional Development (career
programs & business societies)
– Brenda Stover, Director of
Professional Development
– Walk-in hours:
• M – F, 11am – 3pm
– Career counseling by
appointment:
• M – F, 9am – 5pm
– Website:
• http://careers.villanova.edu