Transcript Jordan Miller, Marketing and Communications Intern

NVP:
New, but Valuable Players
Jordan Miller, Marketing and Communications Intern
Ronak Chokshi, Ambassador Coordinator Intern
Center for Career Opportunities
Tryouts and Warm-Up
How it all started..
Ambassador position
Roles as a student
ambassador
Walk-ins
Projects
Building professional skills
The Pitch
Two new internship
positions
Application Process
Job Descriptions
Ambassador Coordinator
Intern (ACI)
Marketing and
Communications Intern (MCI)
Coming off of the Bench
Stepping up to the Plate
Student supervising
students?
Establishing trust and
credibility
Executing the Plays
Marketing and Communications Intern
Jordan Miller
1st Base: Social Networking
Created CCO LinkedIn group
Utilized CCO facebook group, twitter
Website
Student of the Week
Link between sites
3rd Base: Strategic Marketing Plan
Components for 2010-2011
S-T-P Marketing Analysis
4-year plan
Identify potential problems
Solve using 4 P’s
3rd Base: Video Project
Supervising
Brainstorming and Planning
Informational, interviews, humorous
Gathering Footage (video and photos)
Editing
Publishing
Home Run: Internship Brochure
Problem: “Hello, I heard you can get me an
internship?!”
Solution: 5 Step Brochure entailing basic steps in
the internship search process
Saves time for both parties
Internship
Brochure
Layout
Cover/Back Panels
Inside Panels
Student Handbook Contributions
Graphic theme and layout for entire handbook
Revised text and content
Job search strategies/company research
Networking advice and strategies
Career fair preparation and advice
Interviewing techniques
Job search and academic correspondence
CCO Express information
Career Search Technology
Graphic Example
Student Handbook
Opportunities as MCI
Supervising/management skills
Project planning and implementation
Improved communication
Encouraged to voice ideas and opinions
Approachable and experienced supervisors
and staff
Constructive feedback
Teamwork
Ownership of Projects
Ambassador Coordinator Intern
Ronak Chokshi
Ambassador Program Development
New Practices
Leveraging past experiences
Setting vision, mission and goals
Giving them increased ownership
One-on-one meetings
Committees
Performance Evaluations
Ambassador Program Journey
Organizational Outreach
Leveraging unique backgrounds and
experiences
Increasing marketing and outreach:
LGBT community
Black/Hispanic Cultural Centers
Residence Halls
Liberal Arts Students
Greek community
Candidate Interview Feedback
Implementing a new service for students
Candidate Interview Feedback forms
Information and Process Flow
Confidentiality and Privacy Issues
Administrative Issues: Over 1000 forms
Tracking response and measuring success
Managing is easy…really?
10 Ambassadors with 10 different personalities
Communicating effectively
Positive reinforcement and constructive feedback
Merely “being fair” is not enough!
Not assuming but first gathering information
Showing them how, not doing it yourself!!
Tuning verbal and non-verbal gestures
Foul Ball!
Career Development Conference
Overall concept
Afternoon to evening conference inviting employers to network
and present workshops to students, concluding with an Etiquette
Dinner
Mistakes
Too much time organizing details
Planning fell through
Did not meet initial deadline
Umpires
Senior Associate Director
Weekly supervision meetings, oversees all project planning and
implementation, focused more on communications
Associate Director of Career Development
Less frequent updates, advises marketing or advertising based projects
Ambassador Program Coordinator
Weekly supervision meetings, liaise ambassadors , advice on resolving
conflicts and management style
Q
&
A
Take Me Out to the Ball Game!
Jordan Miller, Marketing and Communications Intern
[email protected], (479) 685-9470
Ronak Chokshi, Ambassador Coordinator Intern
[email protected], (330) 687-4521