Transcript The Underagers

The Underagers
Luis Aguilar
Dan Kelly
Jesse Aurit
Mike Petersen
Katie Cummings Bob Telford
Emily Gnadt
Linda VanVonderen
Mike Will
Agenda
Problem
Proposal
Problem
– Restrictions on advertising are too strict
Too many regulations/levels
– Government regulations
– Community regulations
– Self regulations
Difficult to find
Lack of definition
Effective ???
Proposal
Decrease regulation around advertising
– Keep government regulation
– Eliminate most of the self regulation
– Communities can regulate
– Include in advertising:
Drinking age
Safety regulation
Government regulations
Definition of Advertising
Misleading
Owner responsible for publication
No obscene or indecent content
Potency of alcohol
Confusion of brands and taste test
Current Community standards
Limit advertising at community events
Restriction of advertising location
Banning TV and Radio
Current Self regulations
Prohibition of use of certain characters
Product placement
College Marketing
Advertising appeals
Supporting arguments
Ineffective Regulations
Freedom of Speech
Effectiveness of Advertising
Alcohol, Tobacco, and Gambling
Common Sense
Ineffective Regulations
Sports celebrities
Actors must be 25
Internet entry of age
Alcohol Potency
Side Effects
Health Benefits
ADS
Freedom Of Speech
“Congress shall make no law…abridging
the freedom of speech, or of the press.”
44 Liquormart Inc. v. Rhode Island
Department of Health and Human
Services
Federal Trade Commission
Effectiveness of Advertising
Research
– Problems
– Correlation
– Childhood exposure to alcohol
– Advertising influences consumption
Advertising vs. Consumption
Alcohol, Tobacco, & Gambling
Tobacco restrictions
Health impacts of
– Alcohol
– Tobacco
Gambling
Common Sense
Increase market share
Appropriate broadcasting of ads
Voluntary decision to consume
– Peer Pressure
– Parental Influence
Influential Impacts
Percent
70
60
50
40
30
20
10
0
Percent
Parents Best Friends Teachers
What they What they
see on see in ads
television
Recommendation/Conclusion
Make people accountable for their own
actions
Enforce drinking age
Increase price of alcohol
Continue to educate…
– Parental guidance
Any Questions?