Transcript Youth Advocacy and the Media

Youth Advocacy
vs.
Tobacco Company Marketing
You might ask, who is winning?
The Side of Tobacco Marketing
Cigarette companies spend over $11 billion
a year to market their products.
They spend about $9.5 billion a year to
market their products in local stores.
The Side of Tobacco Marketing
That is 85% spent on point-of-purchase.
This translates to a flood of advertising
and marketing.
The Side of Tobacco Marketing
How do these numbers translate to
youth?
Kids are 3 times more sensitive than
adults to tobacco advertising.
The Side of Tobacco Marketing
Imagine how many times a susceptible
child entered through this door.
Looks awful
similar to the
NESQUIK Milk
ad.
The Side of Tobacco Marketing
What ever will we do?
Join the Country’s Fight…
We mustn’t forget about a very important
component,
YOUTH ADVOCACY!
What have youth been doing all around
the country?
Youth Advocacy Side
There is a very important campaign on
the forefront of this issue.
StoreALERT
Advocates Limiting Exposure to Retail
Tobacco
Youth Advocacy Side
StoreALERT:
raises awareness of product and
advertisement placement in stores.
Youth Advocacy Side
How is this accomplished?
Youth all across the nation have been
observing these stores.
Using a StoreALERT Report Card, youth
document the placement and
marketing.
Youth Advocacy Side
Youth Advocacy Side
What does the survey look for?
- Are products at eye level?
- Do you get a free gift with purchase?
- Are they giving away free samples of snus
with any tobacco purchase?
- Is there a fire truck placed directly on top of
the dissolvables display? (targeting kids)
Youth Advocacy Side
Each store receives a score on their
report cards.
Scores are then compared to understand
the the level of local marketing.
Also, they are sent to a national database.
Did you get an
A?
No, I failed.
Youth Advocacy Side
This is a powerful tool.
- It brings light to industry marketing.
- It opens the eyes of the community, rallying
required support.
- It is essential to changing policy.
Youth Advocacy Side
This campaign has a very resourceful
website. (www.StoreALERT.org)
Youth Advocacy Side
On the website:
Training Guides, everything you want to know
about point-of-purchase sales
Power Point Presentations, to train youth and
peers how to use StoreALERT to monitor
advertising
Youth Advocacy Side
It is a one stop shop for things you need
to know.
But wait, that’s not all…
Newly passed FDA Bill:
Bans free giveaways of any non-tobacco items
with the purchase of a tobacco product or in
exchange for coupons
Limits in-store point-of-sale tobacco
advertising to black-and-white text only
But wait, that’s not all…
Newly passed FDA Bill:
Restricts vending machines and self-service
displays to adult-only facilities
Limits advertising in publications with
significant teen readership (more than 15
percent or 2 million) to black-and-white text
only
So, who is winning?
I think you know the answer.
Any questions for the panel?