Transcript Broadband Services Convergence

Broadband Services Convergence
Applications & Technologies
Steiner
estratégia & gestão
Bruno Twiaschor
[email protected]
june’2001
Multimedia Services : Feasibility

Comercial Issues
– Content
– Value perception
– Cost/benefit

Technology Issues
– Distribution Networks
– Access Terminal Equipment
S
– Transmission Centers
Applications evolution
costs
Technology availability
Bandwidth consumption
Application complexity
Value perception
Higher acceptance
Higher penetration
S
Rules Coverage
Rules importance
SERVICE
7
APPLICATION
6
PRESENTATION
ASCCII X EBCDIC
WIN X VT100
5
SESSION
Handshake rules
4
TRANSPORT
3
NETWORK
2
S
1
EXAMPLE
X 400
X 500
Email
FTP
INTERNET
SERVICES
LEVEL
TCP
End to end protocol
UDP (CO & CL)
IP
Rempac - X25
(routers)
Enlacement protocol
Ethernet - Frame Relay
Media access method
CSMA/CD - ATM
PHYSICAL
pots
radio / coax / fiber
Rules importance
7
Revenue
6
5
SERVIÇO
EXEMPLO
APPLICATIONS
X 400 Email
APLICAÇÃO
APRESENTAÇÃO
regras de diálogo
SESSÃO
Operation
TRANSPORTE
4
Universal
REDE
3
Language
protocolo de enlace
S
X 500 FTP
diversity
&ASCCII X EBCDIC
WIN X VT100
flexibility
TCP
IP
SERVIÇOS
INTERNET
NÍVEL
Protocolo fim-a-fim
UDP (CO & CL)
QoS,- X25
Rempac
(roteadores)
V6,
etc.
Ethernet - Frame Relay
2
CSMA/CD - ATM
método acesso mídia
Investments
diversity linha comutada
FÍSICO
& rádio / coax / fibra
1
flexibility
NETWORKS
Multimedia Applications

Content: New Formats
– Entertainment vehicle (broadcast)
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Competition: Broadcast TV X Interactivity
Business Model: Advertisement
– Day to day tool (individual)
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Convenience & Productivity: personalization
Business Model: subscription & transactions
Value recognition: new habits
– Personalized services & content
– Mandatory: Broadband
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Cost/benefit
– Production + Distribution + Operation + Infra-structure
S
– New habits
Broadband Network: Distribution Platform
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Mutimedia services: viable due to Broadband
– TV: major competition is broadband
– Fundamental attributes: only broadband delivers
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Always on
Speed: response time
Ubiquity
Transition technology
– Cable TV networks: Cable Modem
– POTS: xDSL

S
Digital Technology
– Fiber: network core > high capacity
– Wireless: last mile > mobility
– Satelite: unlimited reach > complete footprint
Terminal Equipment: Technologies

Applications convergence
– Fixed X mobile
– Dedicated X multipurpose

Fierce competition
– Reduced life cicle, soon obsolete
– Price competition

Evolution
– Comercial feasibility X Technology feasibility
S
Broadband Services Convergence
Thank´s
[email protected]
Steiner
estratégia & gestão
june’2001