Transcript Click here to view slides - Network Insight Institute

Entertainment on Demand
Personal Communications Services
• Internet has already shown that the greatest
value is often created by enabling people to
create and share their own “content”.
• Broadband will enable this to extend even
further with digital photography; followed
by video / multimedia.
Online Video Subscription
MSN Broadband Video Service
• Free to consumers – high resolution, on demand news,
sport and entertainment
• Rich broadband content – exclusive NBC, MSNBC
• Rich ad formats – via video and contextual ads
• Combining TVC “impact” with web “interaction &
information”
• 15 second video ads for every 5-6 minutes of content
• The next generation of brand advertising on the web