Transcript How Nonprofits use the Internet to reach their Clients

ED160: The Latest Trends in Client
Use of the Internet ~
How nonprofits use the internet to reach their clients
Joyce Raby
Consultant
Rachel R. Medina
Training Coordinator
NTAP
[email protected]
[email protected]
How Nonprofits use the
Internet to reach their
Clients
Joyce Raby, Consultant
[email protected] 571.765.0011
Quiz
1. Broadband penetration is slowing down in households with
incomes in the 20k-40k range.
2. Device most likely to be used to access the internet in 2020:
3. What % of American adults making less than 30k per year use the
Internet?
4. What percentage of U.S. teenagers browse the web on their
cellphone?
5. What percentage of U.S. teenagers can text blindfolded?
1. False; 2. cellphone; 3. 57%; 4. 28%; 5. 72%
Internet Use Demographics
Demographics of Internet Users according to the
Pew Internet and American Life Project
57% of American adults making less than
$30,000 per year use Internet*
* Use the Internet - not necessarily have computer access at home
* Does not include whether single or family
Internet Use Demographics
July 2, 2008 Press Release
Pew Internet and American Life Project
"Among adults who live in households whose annual
incomes are less than $20,000 annually, home
broadband adoption stood at 25% in early 2008,
compared to 28% in 2007." *
"Those with household incomes between $20k and $40k
annual saw broadband penetration grow by 24% from
2007 to 2008. Some 45% of those in that income range
reported having broadband at home in April 2008."
Internet Use Demographics
US Census Bureau
Table A - Households with a Computer and Internet
Access by Selected Characteristics: 2003
"41% of households making less
than $25,000 annual income
have a computer with Internet
access in the home"
Potential Clients / Clients
But do our clients use the Internet?
Illinois - "49.1% of the low income households surveyed
had access to the Internet, and 59% had used the
Internet"
Montana - "83.9% had private, reliable access to a phone,
42.3% had private, reliable access to the Internet,
37.5% had private, reliable access to email"
Connecticut - "51% of callers had access to a computer",
and “42% of callers had Internet access"
Colorado - "27% of callers had access to the Internet"
Digital Natives
Using 15-24 year old's online behavior as a way
to predict future telecommunications trends
(CapGemini White Paper, July 2008)
Changing Behavior - increase
in the amount of time each
week spent communicating (via
online or cell phone)
1) Control
2) Impatience
3) Community interactions
4) Originality
Digital Natives
Harris Interactive and CTIA
The study was conducted online among a
nationally representative sample of 2,089
teenagers across the U.S. who have cell
phones (13-19). More than 100 questions
were asked on mobile phone usage, attitudes,
behaviors, and teens' desires and aspirations
for the future including mobile
communications and entertainment.
The study was conducted in July 2008 among teenagers
who are part of the Harris Interactive Online Panel.
Digital Natives - results

46% use phone primarily to make and receive calls, and

39% use phone primarily to send and receive text messages

72% can text blindfolded! (using keyboard)

28% browse the web on their phone
38% somewhat agree, 19% strongly agree (57%) having a
cell phone has improved the quality of their life

Broadband Technology
Opportunities Program (BTOP)
The U.S. Congress has appropriated $4.7 billion to
establish a Broadband Technology Opportunities
Program for awards to eligible entities to develop and
expand broadband services to unserved and
underserved areas and improve access to
broadband by public safety agencies. Of these funds,
$250 million will be available for innovative programs
that encourage sustainable adoption of broadband
services; at least $200 million will be available to
upgrade technology and capacity at public computing
centers, including community colleges and public
libraries; $10 million will be a transfer to the Office of
Inspector General for the purposes of BTOP audits
and oversight. Up to $350 million of the BTOP
funding is designated for the development and
maintenance of statewide broadband inventory
http://www.ntia.doc.gov/broadbandgrants/
maps.
Towards 2020
PC Magazine – December 16, 2008
"People are currently addicted to
their Blackberry or iPhone
devices, but by 2020, those
devices will be the primary
Internet connection for most
people around the globe*”
*According to the Pew Internet and American Life Project
Social Media
 Twitter
TRLA pushes news and program updates
MLSA pushes out weekly Legal Tips (often re-tweeted
by MT Justice Foundation
South Carolina ATJ Commission blogs and twitters
their activities and ATJ issues
Social Media
 Facebook
Illinois Legal Aid Online
Immigration Advocates Network
Social Media
 YouTube
State Bar of Texas
Arkansas Access to Justice Commission
Web Browsing by Phone
 Ptla.org
ptla.org/test/mobile
Mobile Web Benefits
Truly personal mass media
Always-on
Always-carried

Mobile Web Demographics
Early adopters don't fit typical profile:
 Significant use among African-Americans
and English-speaking Hispanics

Mobile Web Projections:
 Evolution: feature phones touch phones
 Impact on user experience and accessibility

Technical specifications of 1999 desktop
computer vs. latest iPhone

Phone Types
Feature phones
 RAZR –approximately 85% of market

Smartphones –
 most Blackberry devices, Nokia E63

Touchphones –
 iPhone, Android Phones, Palm Pre

Environment / Applications
Platforms
 iPhone, Blackberry,
Java ME, Windows
Mobile

SMS

Mobile Websites

Mobile Web Widgets

Operating Systems
 Sybian, Mac OS X,
Android

Mobile Web Applications

Native Applications

Application Frameworks

More on Mobile Web…
MOB100:
The Mobile Web – Catching Up With Our Clients

Presenters:
 Hugh Calkins, Pine Tree Legal Assistance
 David Bonebrake, LSNTAP

December 4, 2009, 11:00 a.m. – 12:00 p.m.

Recommended For: Managers, IT Staff, Advocates

Online Intake
 Online intake http://intake.alsp.org soft launched on the 1st of the month
we had an immediate need to give the hotline callers an option to optout of the queue and somewhere to send them during lunch and after
hours...
 We wanted a solution that was fast and easy to develop and deploy,
would collect the data in both the form format and SQL and didn't break
the bank.
 We went with FormRouter, http://www.formrouter.com with a 12 month
contract costing us 3k.
 15 day metrics:
448 unique visitors
338 from the state of Alabama
42 cases
Towards 2020
What now?
What do you want to accomplish?
Be willing to try
Start small
Find someone who is already doing it to start
Don’t forget to complete our survey 
THANK YOU
Joyce Raby
Consultant
Rachel R. Medina
Training Coordinator
NTAP
[email protected]
[email protected]