Transcript PP Presentation

MOBILE TV
PHONE
TECHNOLOGY
Presentation by: Kris Allen
Ashley Jones Olivia Lieblong
Larry Thomas
What is A Mobile TV
Phone?
A Mobile TV Phone is exaclty as the name
implies. Instead of watching TV at home as we
are accustomed to, you can know take tv
everywhere you go. Nokia has created a
method that will allow the consumer to see tv
shows on their cell phones anywhere they are.
Who is Involved?
Three Major Industries
Telecommunications---mobile operators will control the
billing, operation of data, and audience measurment systems
using exsiting e-commerce systems.
Media—the actual shows,programs, commercials, etc…
Broadcasters ---these are the actual content providers.
What Technology is Involved?
DVB-H (Digital Video Broadcast – Handheld)
IP Datacasting
Network Structure
 Standardizaton
DVB-H---- This is combination of conventional digital
video and IP, DVB-H scales for smaller devices a
technology that's already in place in millions of TV sets
worldwide. DVB-T (Digital Video Broadcast—Terrestial)
is what we are currently familar with. This type of DVB
was not designed for mobile devices.
Because atenna technology has improved DVB—T mobile
services have become available. Although mobile tv receptions
was exciting our current handheld devices don’t have the battery
life to make DVB—T reception possible for consumers.
The solution to the Problem is DVB-H.
DVB-H provides
reduction of battery
power consumption.
Other major requirements: maximum compatibility with
DVB-T systems and networks.
The ability to receive up to 15Mbit/s in an 8MHz channel
and in a wide area single frequency network at high
speed is also needed.
**IP Datacasting**
IP stands for Internet Protocol
IP Datacasting is a broadcast technology that allows for efficient and cost
effective distribution of digital content to mass audiences over IP.
*By combining IP with DVB-H .Mobile phone users can access music, Web pages,
and games, as well as television and radio.
*Through the use of IP protocol on top of the DVB-H transmission, the system
can easily adapt to new services in the future with little if any changes needed
in the standards framework.
*IP datacasting networks support indoor coverage for devices with small, inbuilt antennas, rather than those using rooftop or other external antennas.
*Network Structure*
The network structure makes effective use of high
bandwidth channels with fast transmission speeds.
This gives mobile phone consumers the ability to
view a wide selection of tv services.
***Standardization***
****The main objective for standardization is to
create the basis for a global, horizontally structured
market, meaning a multi-vendor market for mobile
TV services, devices, and network infrastructure.
Regulation is undergoing changes to allow
multimedia service provisioning through all types
of delivery networks.
Who Benefits??
Broadcast Network Operators---For broadcast network operators, the
innovation of mobile TV provides a convenient way to secure profits far
into the future.
Potential benefits of Mobile TV:
Combines the popularity of broadcast programming with the
increasingly mobile lifestyle of viewers
Provides an opportunity to generate new growth from investments in
switching to digital from analog
Enables expansion of broadcast business into viewers’ mobile lives and
offers new revenue streams such as advertising and subscriptions
New business models will open doors to collaborations with
broadcasters and mobile network operators.
**Mobile Network Operators**
Mobile operators with large existing customer bases can expand billing
mechanisms and customer care to include mobile TV.
Potential benefits of Mobile TV:
Provides customers with a new and desirable service that is easy to
understand and has obvious usage increase potential
Trial users and research respondents want the service and are prepared
to pay a viable market price
Complements current 2G/3G services with a one-to-many broadcasting
capability that enables further development of existing customer
relationships
New revenue streams through offering billing and e-commerce systems to
partners
Broadcasters, Aggregators and Content Providers-Delivering tv to mobile phones is the natural path for
broadcasters and content providers to gain access to a
mobile audience.
Potential benifits of Mobile TV:
Provides a new platform, taking broadcast TV into the street, bus,
waiting room, park, and virtually any other location outside the home
.
DVB-H is the best one-to-many channel for TV broadcasting for
mobile devices .
Creates additional, incremental audiences eager to receive broadcast
entertainment and information during new prime times: the commuting
periods and lunch time .
Research programs and live pilots have shown that there is high
interest from consumers and willingness to pay a realistic price for
mobile TV.