Transcript Sydney, Australia-3/15/99 Business Objectives & Vision

Sam Samra
Senior Director, Technology Programs
Agenda
Current wireless data situation
Slow growth of wireless data
Changing environment
Mobile data market attributes
CDMA data capability
Migration to cdma2000
Industry Initiative
Wireless data services
Business objectives and vision
Sydney, Australia-3/15/99
Wireless Data Situation
 Wireless data represents <10% of
total airtime today
 Much of the success is
concentrated in selected vertical
markets
 Public Safety
 Healthcare
 Transportation
 Utilities , Telemetry, etc...
 The market growth projections are
mind boggling
Sydney, Australia-3/15/99
Why Growth is Slow
 Cost Equation
 Wireless products are too expensive
 Air time is too expensive
 System Performance




Radio link quality was poor
Coverage not broad enough
Low speed/data rates
Reliability and Security
Promotions
 Meager Advertising and distribution
channels
Applications
 Applications are not plug and play
 Good substitutes are available
Sydney, Australia-3/15/99
Changing Environment
Today
Circuit
Channelized
Connection Oriented Services
Fixed Bandwidth
Connection Oriented Networks
Proprietary Networks
Closed Service Environment
Tomorrow
Packet
Packetized
Content-Oriented
Variable
Connectionless
Open Network
Open Environment
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Uncertainty of 3G Business Case
 Demand
 Which Market Segments to address
 Consumer willingness to Pay
 Type of Applications to offer
 Consumer Acceptance
 Supply
 Cost of Infrastructure and Availability
 Terminal Cost and Availability
 Service Options and Terminal
Features
 Cost of new Spectrum
 Backward Compatibility
 Islands vs. full coverage
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Balanced Approach is Needed
Systems Integration
Cost effective
Network
Infrastructure
Targeted
Applications
and Content
Affordable
Subscriber Devices
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User Expectation
Multi-media
Applications
Expectations come from
Related Markets and Applications
Fixed Network
User Expectations
Mobile
Applications
Mobile Network
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Social &Market Trends
 Work & Employment
 Virtual Workspace &Virtual Teams
 Collaborative Working & Outsourcing
 Globalization/Multinational
Organizations
 Increase Productivity &
Responsiveness
 Lifestyle
 Blending of Work and Leisure
 Freedom, Mobility and Personalized
Services
 Privacy and Security
 Range of Communication Service
Sydney, Australia-3/15/99
Choices
Social &Market Trends
Information Society/Economy
 Rapid internet adoption (540M by 2005)
 Emerging success of multimedia applications
on the Internet
 Accelerating pace of electronic commerceextended marketplace
Acceptance of Technology
 Home Computing, CD-ROMs, EMail,etc
 Good substitutes are available
 Rapid growth in portable computers
 Increasing success of electronic
organizer/palmtop computers
Sydney, Australia-3/15/99
Internet Growth Worldwide
 World Total : 158 million
 Africa : 1.5 million
 Asia/Pacific : 28 million
 Europe : 30 million
 Middle East : 0.95 million
 Canada and USA : 78 million
 South America : 8.25 million
 Over 18 million hosts on the network
Growth of internet-10% per month
A Mobile subscriber is 4 times more likely to use Internet
78% of wireless users also surf the Internet
Sydney, Australia-3/15/99
CDMA the Right Data Platform
 Higher throughput :
 Higher reliability :
 Greater flexibility :
single
 Additional capacity :
data
 Longer battery life :
14.4Kbps Radio link
Over 12Kbps thruput
Soft handoffs for solid
mobile
application
Voice and data on a
device
Encourages wireless
usage
Always-on, always
connected
Sydney, Australia-3/15/99
Mobile Data Markets Attributes
Two Dimensional
Mobile Handset Based Applications
PC/Laptop Based Applications
Requires Different Capability
Split Client, Thin/Partial Client Capability
Full Client and Virtual Client Capability
Dynamic Resource Allocation
Take Advantage of Asymmetric nature of
Data
Use of Smart Agents for info collection
Minimize network resource utilization
Sydney, Australia-3/15/99
CDMA Data Transport
 CDMA data connectivity
 Straight dial-up through a circuit
switched connection
 “quick net connect” which operates
exactly like an ISP and support
tunneling
 Packet services
 Applications have several ways
of sending or receiving data
 Short Messaging (IS-637)
 Modem/Fax Emulation (IS-99)
 Packet Data (IS-657/707/707A)
Sydney, Australia-3/15/99
CDMA Wireless Internet Access
Subscriber’s Desktop
Applications
e-mail
Netscape
Lotus Notes
BTS
IWF
PDN
Router
MSC
Host
News
Weather
Stocks
Modem Rack
Standard Dial
Standard Dial
PSTN
Modem Rack
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Circuit Switched Data
PSTN
ISP
Internet
MSC
Modem Pool
Modem Pool
cdmaOne
Corporate Intranets
BSC
1 2 3 4
5 6 7 8
9 0
D C 1
#
BTS
A B
1
*
BTS
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Quick Net Connect
Data Network
Router
Internet
MSC
IS-687
cdmaOne
IWF
Corporate Intranets
BSC
1 2 3 4
5 6 7 8
9 0
D C 1
#
BTS
A B
1
*
BTS
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Data Network Interworking
BSC
PC
MSC
IWF
Internet
MS
Packet DATA Call Signaling
RS-232
RLP Protocol
DATA Call Signaling
HDLC
PPP protocol
DATA Call Signaling
FR
PPP protocol
TCP/IP
Sydney, Australia-3/15/99
Internet Platform
Messaging
e-mail Fax VMail
Router
Internet
IWF
MSC
IS-687
cdmaOne
Billing WAP Proxy
IS-95B
IS-707A
Corporate Intranets
BSC
1 2 3 4
5 6 7 8
9 0
D C 1
#
BTS
A B
1
*
BTS
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Wireless Mobile Internet
Laptop
Phone
Base Station/MSC
IWF
TCP
Network
Layer
TCP
IP
IP
IP
IP
Link
Link
PHY
PHY
PPP
Link
Layer
PPP
Phy
Layer
EIA-232
RLP
EIA-232
IS-95
RLP
Adapt
Layer
IS-95
FR
Internet service transparency
Seamless IP Mobility using Mobile IP
Adapt
Layer
FR
Packet Data Network
Sydney, Australia-3/15/99
CDMA Data Capability
IS-95A
IS-95B
Cdma2000 Cdma2000
1X
3X
(IS-95C)
Delivery
Method
Data
Capability
Mobile
Changes
Infrastructure
Changes
Circuit
Packet
Packet
QNC
14.4Kbps 115.2Kbps
Packet
Packet
307Kbps
1Mbps
Software
(64Kbps)
Software/
Hardware
(144Kbps)
Software/
Hardware
Software
Software
Software/
Hardware
Medium bandwidth,
supports dormant
mode and mobile
termination.M-IP.
Needs
Further
Review
Needs
Further
Review
High Bandwidth, low latency,
applicable to all device types.True
Packet service with contention based
efficient MAC service. Mobile IP
Sydney, Australia-3/15/99
Migration to cdma2000
Cdma2000 PhaseI
IS-95A
IS-95B
•9.6 & 14.4 kbps
circuit & packet
data services
•13 kbps
wireline-quality
voice
•7x AMPS
capacity
1997
•Performance
enhancements & access
robustness
•Support data rates up
to 64 kbps asymmetric:
s/w upgrade only
•115 kbps max. data
rate per standard
1998
•1.25 MHz
•cdma2000-1x
(3x physical
layer)
•307 kbps data
rate
•MAC support
•2x IS-95
capacity
•2x mobile
battery life
1999
12 3 4
56 7 8
9 0 AB
D C1 1
#
*
Cdma2000 Phase II
•Up to 2 Mbps data
rate
•Advanced MAC
•Smart Antenna
applications
•Transmit diversity
2000
Sydney, Australia-3/15/99
Industry Initiatives
 Wireless Application Protocol
Forum
 Mobile IP support by IETF, PPP, etc
 Wireless Access - ATM Forum
 Access to CDMA Infrastructure
Labs for application development
 Progress being made in input
technologies, ie. T9 by Tegic Comm
 Improvements in Display
Technologies
 Micro Browser technology
Advances
Sydney, Australia-3/15/99
CDG Data Initiatives
 2 Teams - to support data
initiative
 Increase awareness among 3rd party
applications developers.
 Increase level of awareness among
carriers of the growing market for
wireless data applications.
 Engage third party developers in industry
trials to demonstrate the capabilities.
 Identify necessary standards changes to
ensure the continued success.
 Address technical challenges of
developing data applications.
Sydney, Australia-3/15/99
Wireless Data Services
 Broad-based Internet information
(News, weather, sports, stock quotes, airline
info)
• Edit content to fit customer needs and device
size
• Minimal effort over existing Web content
 Messaging
 Corporate Intranet Access
 Personal Information Management
 Directory Services
 Scheduling and Groupware,
 Integration with desktop
applications
Sydney, Australia-3/15/99
Access to OAMP Systems
 Internet Access can be provided to
various operational systems
Billing Information
Provisioning Systems
Trouble Reporting/Status
Retail Sales
Dialing Plans/routing
Voice and IP systems
Sydney, Australia-3/15/99
Business Objectives & Vision
Large migration to Internet as a
means to do business by small - large
companies
 300 billion dollar of commerce will
be conducted through Internet
(2002)
 Wireless Business Objectives

 to exploit as a distribution, marketing and
advertising channel
 to provide connectivity to the Internet
wirelessly
 to use the Internet as an interface to
messaging and data services
 to provide microbrowser functionality in wide
Sydney, Australia-3/15/99
Summary
@
 Mobile Networks are Evolving to
deliver high speed data capability
 Communication Access is only part
of the value chain
 Service providers need to package
and broker services and applications
 Web and Intranet
Services/Applications are ready to
go mobile
 Mobility has its own value proposition
Sydney, Australia-3/15/99
Thank You
Sydney, Australia-3/15/99