Transcript Sydney, Australia - Martin Prosperity Institute

Results
Ajani Oldacre & Yuriy Czoli
Importance of the Region
 Sydney Population = 4,575,532
 New South Wales Population = 7,303,700
 Melbourne Population = 4,077,036
 Australia Population = 22,852,054
Importance Cont.
 Sydney accounts for 2/3rds of New South Wales
employment, 1/5th of countries employed population
and generates 1/4th of countries GDP.
 400,000+ international students educated in Australia
yearly. 5 universities are based in Sydney, 10 in NSW.
 Stock market trades at opportune time between
London and New York.
Planning Issues (Foster 2006)
 All major cities in Australia are fairly suburbanized
and low density.
 High home ownership and Automobile dependency.
 Regional Differentiation has led to Access of
employment issues.
 Planning has become based on Economic
Competitiveness, Social Justice and Environmental
Sustainability.
Assessment Issues
 Self identification is uncertain. Many people who
could be viewed as being employed in creative
industry may not identify themselves as being part of
that industry. Richard Florida states that ‘members of
the creative class do not see themselves as a class.’
 Many people in the cultural industry have more than
one occupation. Reflecting the economics of work in
creative activities, some creative workers often have a
day job as well as their creative occupation. Earlier
research has identified that 63% of artists have more
than one job (Thorsby and Hollister 2003).
Assessment Issues Cont.
 Some creative industries have a high number of volunteers and
workers who are unpaid. Previous studies have shown that of the
total population engaged in culture and leisure activities, 40 %
were paid and 60% were unpaid (Australia council for the arts
2003, Some Australian Arts Statistics, Australia Council, Sydney.)
It is expected that this attribute would carry over to the larger
creative industries. (CIE pg 20)
 People in the creative class can be hidden: creative industries are
comprised of a variety of industries and the people in them can
often be hidden in other industries. An example is dance
teachers who could be classified as being in the education
industry, while these creative workers should be viewed as
forming part of the creative industries. (CIE)
Talent
 Donegan et al. (2008) = Say creative cities argument is that
the days of a high paying steady wage keeping your
employees/talent are over. Arts contribute to increasing
the local quality of life.
 Abel & Deitz (2011) = University involvement attracts new
firms and contribute to the firms ability to expand and
innovate. Spill over effects benefit the larger region.
 Florida et al. (2008) = Human capital levels are diverging
and the disparities are increasing across regions.
 Stolarick et al. (2009) = distribution of amenities strongly
linked with the distribution of human capital.
Technology
 Florida et al. (2008) = Established from talent, and
leads to innovation that creates more tolerance.
 Adoption of technological innovation key to the cities
ability to sustain its growth.
Tolerance
 Stolarick et al. (2009) = Tolerance generates positive
attitude towards global economic activity. Tolerance a
key indicator for programs and projects success rates.
 Florida et al. (2008) = Culturally creative individuals
can act as signal of inclusiveness that attracts other
talent to the region.
Lord Mayor Clover Moore
 Advocates for creative cities based planning.
 Polarizing figure in popular media.
“The City sponsors and promotes Mardi Gras and my
questions in Parliament helped secure $400,000
annual state funding for the festival, which injects $45
million into the NSW economy each year.”
 Economic boost directly associated with tolerance.
 http://www.youtube.com/watch?v=zePKD6lki0#t=25s
Project Name: Enterprise Connect and the
Creative Industries Innovation Centre
• Project Developer: Australian Federal Government
• Status: On-going
WHY?
 There is slightly higher proportion of smaller
businesses in the creative industries than in the
economy at large (CIE pg 55).
Client Journeys
Client: Energy Action
Issue: Customer Service
Client: TTG Transportation Technology
Issue: Management Experience
Client: Simavita
Issue: Funding for Research.
Project Name: Creativeinnovation
 Project Developer: Australian Federal
Government, University of Technology Sydney,
Private Sector
 Status: On-going
Project Name: 10 X 10 Project
 Project Developer: Creative Sydney
 Status: On-going
Project Name: NewSouth Innovation
 Project Developer: The University of New
South Wales
 Status: On-going
Project Name: The Rocks Pop-up
Project
 Project Developer: The New South Wales
Government
 Status: Completed
Sustainable Sydney 2030
 Based on per capita GHG reduction.
 Aims to bring liveability to the city.
 LRT and Bike paths are a large part of this plan.
 City itself leading the way with GHG reduction.
 Congestion = detriment to well being of communities
and limits the efficiency of existing infrastructure.
Mayors Support
 “Creating a strategic master plan to guide the efficient
and cost effective installation of new green energy,
water and waste infrastructure.”
 “Inviting private sector partners to work with us to
introduce more sustainable district energy, heating
and cooling (trigeneration) into Sydney, forming the
basis of a network.”
 “Cutting Council’s greenhouse gas emissions through
improvements to buildings, installation of solar
panels, more efficient fleet management and
sustainable street lighting trials.”
Green Square Urban Renewal
 City wants to revitalize the fastest growing area in their
core.
 Taking advantage of the proximity to the CBD and
airport.
 Mixed use project – involves town hall combined with
an existing rail way stop
 “No Car Growth” – big part of the sustainable initiative
adopted to achieve 2030 plan.
Better Buildings Partnership
 Collaborative program aimed at waste management,
water and energy use.
 58% of CBDs office floor space is in the program.
 Universities on the board, attempting to improve
performance of existing as well as new buildings.
 Public-private partnership attempting to make Sydney
low-carbon capital to attract investment.
Toronto Example
 Operating cost reduction will save tenants money.
 Connect the clients with service providers and
consultants.
 Educate clients on opportunities to apply emerging
technologies.
 Educate clients on the governing laws in the city.
 Beneficial for Sydney to get these same results to take
away some of the risks involved for Foreign Firms.
Decentralized Energy
 Reduction of city’s reliance on Coal produced energy.
 City is leading the initiative and has implemented Tri-
Generation technologies.
 Waste reduction plants to be developed as source as
energy.
 City initiative takes pressure off businesses.
 Innovation key for businesses to take advantage of this
program.
Suburban Jobs Program
 Connected to the National Digital Economy Strategy.
 To attract jobs to Greenfield Periphery Growth.
 Ran by the state government, to promote connectivity
and uniformed growth.
 Suburbs not acquiring jobs the way CBDs are.
 Attempting to reduce congestion and increase quality
of life.
BIKESydney
 Grassroots initiative that now has city support.
 Initiated in 2000 and in 2010 city announced plans to
facilitate bike path growth.
 City sees bike paths as a way to remove congestion and
promote liveability.
 Over half of the automobile trips initiated in Sydney,
equate to less than 15 minutes on bike.
Mayors Support
 “Governments have tried to address congestion by building
more roads, but research and experience shows that more
roads are not the answer. Without investment in light rail,
heavy rail, cycling and walking, Sydney will grind to a halt.”
 “Congestion costs Sydney $4.6 billion a year, which is
forecast to rise to $8 billion in 2015. The costs include travel
time, unreliability, higher vehicle and fuel costs, and air
pollution.”
 “The CBD has too many buses and they become less
reliable as more are crammed in. One light rail vehicle can
replace three buses.”
Opposition
 Premier of NSW has started notions to remove planning
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power from the City of Sydney, in order to stop the Bike
Paths expansions.
Wants to establish a government controlled committee.
Premier mainly worried about Sydney planning for its
residents and not the commuters who come into the city.
Does not believe bike paths will aide Sydney in becoming a
world city.
Mayor has stood on her position saying the government
supported bike paths through funding.
 http://www.youtube.com/watch?v=_5FNWfaZFmw&f
eature=related#t=1m00s
“curse those empty bike lanes”
 http://www.youtube.com/watch?NR=1&feature=endsc
reen&v=vggKG0DdF5c
“unfriendly system”
 http://www.youtube.com/watch?NR=1&feature=endsc
reen&v=mervEdPDSas
“200 Kms of this rubbish!!!!”
Discussion
• Various characteristics of the Creative industry
make it more difficult to measure than traditional
industries (CIE 6).
Discussion Con’t
 Given the success of the grassroots initiative
BIKESydney, why has it been established as a
contentious issue?
 Are people not educated enough on the “creative
economy”?
 Are you finding that a lot of your results are dependent
on behavioural change?